Start a Sunglasses Kiosk: Your Complete Guide

Are you looking for a fun and easy way to make some extra money? If so, then a sunglasses kiosk may be the perfect business for you! In this complete guide, we will show you everything you need to know to get started, including how to find the best location for your kiosk and how to stock it with the latest trends in fashion eyewear. So what are you waiting for? Let’s get started!

Table of Contents

What is a Sunglasses business?

A sunglasses business sells eyewear that is designed to protect the eyes from the sun’s harmful UV rays. These glasses often feature tinted lenses and a wrap-around frame to block as much sunlight as possible. Some sunglass businesses may offer prescription options for those with vision problems, while others specialize in designer brands or novelty designs. Many sunglass companies also offer accessories such as cleaning cloths and cases to keep their customers’ eyewear protected.

In addition to being a stylish fashion accessory, sunglasses are important for protecting the health of our eyes and should be worn during any outdoor activity, especially on bright and sunny days. A sunglasses business can play a vital role in promoting eye safety and ensuring that customers have access to high-quality eyewear.

Why would I want to start a Sunglasses kiosk?

Have you ever considered starting a sunglasses kiosk business? If so, you’re not alone. A sunglasses kiosk is a great way to get into the retail business with relatively low start-up costs. But why start a sunglasses kiosk business? Let’s take a look at some of the reasons why this might be a good business venture for you.

Everyone Needs Sunglasses

Whether it’s to protect their eyes from the sun’s harmful rays or to make a fashion statement, everyone needs sunglasses. This means that there is always going to be a demand for sunglasses, which is good news for your business.

Low Start-Up Costs

Compared to other types of businesses, starting a sunglasses kiosk has relatively low start-up costs. All you need is a small space to set up your kiosk and a few hundred dollars to purchase your inventory. That’s it!

Easy to Run

Sunglasses kiosks are also easy to run, which is another plus if you’re thinking about starting this type of business. Once you’ve set up your kiosk and stocked it with inventory, all you need to do is sit back and wait for customers to come to you. There’s no need to worry about marketing or promoting your business because the foot traffic in malls and other high-traffic areas will do that for you.

Starting a sunglasses kiosk business is a great way to get into the retail business with relatively low start-up costs. If you’re thinking about starting this type of business, there are three compelling reasons why you should go for it: (1) everyone needs sunglasses; (2) low start-up costs; and (3) easy to run. So what are you waiting for? Start planning your new business today!

How do I start a Sunglasses kiosk?

Are you looking for a fun and easy way to start your own business? If so, then a sunglasses kiosk may be the perfect option for you! Sunglasses are a must-have accessory for many people, which makes them a great product to sell. Plus, starting a sunglasses kiosk is a relatively low-cost business venture. This comprehensive guide will cover important topics such as choosing the right location for your kiosk, what type of sunglasses to sell, and how to market your new business. By the time you finish reading this post, you’ll be well on your way to becoming a successful sunglass entrepreneur!

Do your research

If you want to stay ahead in the sunglasses industry, it’s important to do your research and stay updated on the latest trends. What styles and designs are popular? What materials are selling well? Is there a new technology being used in production? By staying informed, you can make smarter decisions about what products to invest in and how to market them effectively.

Additionally, learning about the industry as a whole can give you insight into macroeconomic factors that could affect sales and profitability. So before making any moves in the sunglasses business, remember to do your research and stay knowledgeable.

Choose a location for your kiosk

When starting a new business, it’s important to choose a location with high foot traffic. Places like shopping malls or airports may seem like obvious choices at first, but they can also be competitive and expensive. It’s worth considering less popular locations that still have a steady stream of potential customers, such as college campuses or busy city street corners. Regardless of where you decide to set up shop, make sure to research the surrounding businesses and potential customer demographics to ensure your kiosk will be successful. Helping people stay stylish and protected from the sun is always in demand, so finding the right location for your sunglasses kiosk could make all the difference in success.

When starting a sunglasses kiosk, one important decision to make is whether to carry name brand or generic knock offs. Whichever choice you make, it’s important to consider the potential pros and cons. On one hand, selling name brand sunglasses may attract customers who value quality and design. These customers may be willing to pay a higher price for the perceived value that comes with a recognizable label.

On the other hand, selling generic knock offs can offer greater profit margins and appeal to budget-conscious customers who care more about function than fashion. Ultimately, it’s up to the individual business owner to weigh these factors and decide what makes the most financial sense for their brand. Whatever decision is made, it’s crucial to make sure that the products meet safety and durability standards in order to provide customers with satisfactory purchases.

While it’s tempting to offer a wide variety of lesser known or budget options, research shows that customers are often more drawn to popular, recognizable brands. Ray-Ban, Oakley, and other top names have built a reputation for high quality and stylish designs that customers know and trust. By offering these familiar brands at your kiosk, you’re likely to see higher sales and customer satisfaction.

Don’t forget to also consider seasonal trends and have a mix of classic staples and on-trend styles in order to appeal to a diverse customer base. In sum, stocking up on sunglasses from popular brands is key to success in the kiosk business.

Create an eye-catching display that will draw in customers

Creating an eye-catching display for your sunglasses kiosk can help attract customers and boost sales. One approach is to group similar styles together, showcasing a variety of options in each grouping. Another strategy is to mix up the selection by combining different styles and colors in a visually pleasing way. Make sure to leave enough space between the glasses so that they don’t appear cluttered or overwhelming.

It’s also important to find a balance between displaying popular best-sellers and unique, lesser-known styles that may catch customers’ attention. Don’t be afraid to experiment with height as well, using risers or hanging display options to add dimension to the display. With a little creativity, you can create an irresistible display that draws customers in and boosts sales for your kiosk.

Market your kiosk through social media and online ads

One way to get the word out about your business and attract customers is through social media and online advertising. Establishing a presence on platforms like Instagram and Facebook allows you to showcase your products and connect with potential customers. Creating eye-catching ads on websites and search engines can also drive traffic to your kiosk.

However, it’s important to find the right balance in your advertising efforts. Posting too often can be overwhelming for followers, while not posting enough may result in lost opportunities for sales. Research the behaviors and demographics of your target audience to optimize your social media and online advertising strategy. With the right approach, these tactics can be valuable tools in promoting your sunglasses kiosk.

Offer customer service and help people find the perfect pair of sunglasses for their needs

In order for your sunglasses kiosk to be successful, it is important to ensure that your staff are well-trained in customer service and able to assist customers in finding the perfect pair of sunglasses. This may involve having them learn about different styles and brands, as well as identifying face shapes and determining which frames will suit each individual customer.

Additionally, staff should also have knowledge of various lens options such as UV protection, polarization, and tinting, so they can determine which features will best meet the needs of each customer. By ensuring that your staff are well-equipped with this knowledge, you will be able to provide a quality shopping experience and increase the chances of making a sale. Ultimately, offering exceptional customer service will help set your kiosk apart from competitors and lead to repeat business.

How much does it cost to start a Sunglasses kiosk?

Have you ever been to the mall and walked by a sunglass kiosk? Have you ever wondered how much it costs to start one of those businesses? If so, this section is for you! I’m going to give a breakdown of all the costs involved in starting a sunglasses kiosk business.


The first cost you’ll need to consider is the cost of rent or leasing a space for your kiosk. This will depend on the location of your kiosk. If you’re in a high-traffic area, you can expect to pay more in rent than if you’re in a lower-traffic area. The size of your kiosk will also affect the cost of rent. A larger kiosk will obviously cost more to lease than a smaller one.


The next cost you’ll need to consider is the cost of equipment. This includes the cost of sunglasses, display cases, and any other equipment you’ll need for your kiosk. The cost of sunglasses will vary depending on the type of sunglasses you sell. For example, designer sunglasses will be more expensive than non-designer sunglasses. The number of display cases you need will also affect the cost. Obviously, the more display cases you have, the more expensive it will be. However, you’ll also need to factor in the cost of electricity to run your display cases.


Depending on where your kiosk is located, you may also need to obtain permits from your local government or mall management. The cost of these permits will vary depending on your location and the type of permit required. For example, a food permit will be more expensive than a general business permit. It’s important to factor in the cost of permits when considering how much it costs to start a sunglass kiosk business because if you don’t include them in your budget, you could end up being fined by your local government or mall management.

So, how much does it really cost to start a sunglass kiosk business? When all is said and done, it could cost anywhere from $2,000-$5,000+ depending on the factors I mentioned above. However, if you do your research and choose wisely when it comes to things like location and equipment, you can keep your costs down and increase your chances for success!

How do I find customers for my Sunglasses kiosk?

Are you thinking about starting a sunglasses kiosk but don’t know how to find customers? Don’t worry, you’re not alone. Many entrepreneurs face the same dilemma when starting their business. But the good news is, there are ways to attract customers to your kiosk. With a little hard work and creativity, you can find customers for your sunglasses kiosk in no time. So what are you waiting for? Get out there and start promoting your business!

Start by identifying your target market

When starting a new business, it’s important to identify your target market. This means taking a look at demographics such as age, gender, and income level, as well as psychographics like interests and values. For example, if you are selling sunglasses at a beachfront kiosk, your target market may be vacationers or beachgoers who value style and spending time outdoors.

Knowing your target market can make it easier to find customers for your business by helping you decide where to set up shop and what types of products to offer. It can also guide your advertising efforts by allowing you to tailor messaging and channels to appeal to your specific audience.

Ultimately, identifying your target market is an essential step in building successful customer relationships and driving sales for your business.

Research what types of stores your target market frequents

When deciding where to set up your sunglasses kiosk, it is important to consider where your target market spends their time shopping. By researching what types of stores they frequent, you can increase the likelihood of attracting customers. One way to gather this information is through online surveys or focus groups. You could also ask friends and family who fit into your target market about their shopping habits, or observe where they tend to shop in person.

Another option is to visit malls or retail areas and see which stores attract a similar demographic as your target demographic. Ultimately, understanding where your target market shops can help guide you in setting up a successful kiosk location for selling sunglasses.

Create a promotional strategy that will reach your target market

When it comes to marketing your sunglasses kiosk, one of the most important things to consider is where you will be placing your kiosk. Look for high-traffic areas where potential customers are likely to be looking for something to buy, such as a shopping mall or beach boardwalk. Be sure to have a visually appealing display with a mix of trendy and classic styles at various price points.

In addition, consider offering special deals or promotions to attract customers, such as buy one get one free or a percent off for groups or repeat customers. Utilizing social media can also be helpful in getting the word out about your kiosk and what it has to offer.

Finally, don’t forget about the power of word of mouth – encouraging happy customers to spread the word about your business can go a long way in attracting new customers. By taking these steps and being creative with your promotional strategy, you’ll be sure to draw in potential customers for your sunglasses kiosk.

Make sure your prices are competitive

When setting prices for your sunglasses kiosk, it’s important to do some competitive research. Look at the prices of other vendors in the area selling similar products and make sure your prices are competitive. If they’re significantly higher, customers may be unwilling to buy from you. However, you also don’t want to price too low as it may degrade the value of your products in customers’ eyes.

It’s a good idea to offer a range of options with varying prices so that customers have options to choose from and feel like they’re getting a good deal. Keep in mind any additional costs such as taxes or shipping fees that may affect the final price for customers. By ensuring your prices are competitive, you’ll attract more customers and increase sales for your sunglasses kiosk.

Offer a quality product that meets customer needs

If you want to stand out in the crowded world of sunglasses kiosks, it’s important to offer customers a quality product that meets their needs. That means researching popular styles, lens types, and frame materials to make sure you’re offering the best choices for your target market. It also means thorough quality control – no one wants to buy a pair of sunglasses that breaks easily or doesn’t fit comfortably on their face.

Providing excellent customer service can also help with word-of-mouth advertising and bringing in repeat customers. Keeping these things in mind will help your kiosk attract and retain happy customers who won’t hesitate to tell others about the great sunglasses they found at your kiosk.

Be patient – it may take some time to attract customers to your kiosk

As a small business owner, it can be tempting to immediately expect an influx of customers to your kiosk selling sunglasses. However, it is important to remember that it may take time for people to learn about your business and start visiting it regularly. One strategy is to actively reach out to potential customers through word of mouth or advertising.

Also, make sure you are offering unique or high quality options that will attract repeat customers or referrals from friends and family. It can also be helpful to regularly assess and adjust your sales tactics or merchandise choices based on customer feedback. While building a customer base may not happen overnight, patience and ongoing effort will ultimately help bring success for your business.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.