How to Find Employees for My Coffee Shop

Are you looking to find the best employees for your coffee shop? Your success as an employer depends on having trustworthy, reliable and hard-working staff.

While there are many methods available to source potential candidates, one of the most effective is relying on referrals from people you already know. Having this personal connection helps ensure that your new hires will be perfectly suited to work in your environment while being a great ambassador for your business. When it comes to finding employees for your coffee shop, referrals are key – but there’s much more to consider when building a successful team.

In this article, we’ll explore all the ways you can find the right people for your coffee shop and ensure that your business is set up for success!

Table of Contents

Developing a Job Description

Hiring the right people for your coffee shop is essential in ensuring success. A well-crafted job description can go a long way in attracting candidates that are perfect for your business and its culture. Therefore, it’s important to take the time to write a magnetic job description that will help you find the best fit for your team.

Define What You’re Looking for

First, define what type of person would be ideal for this position. Consider qualities of past successful hires as well as qualities you look for when hiring new employees. Make sure to include what type of skills and experience you require from potential applicants, such as knowledge of a specific software or computer language. Also, keep in mind that your job description should show why working at your coffee shop is great – so make sure to mention perks and any other benefits besides salary and hours.

Decide on Your Job Position Format

Next, decide on the format of your job description. An easy-to-read description with bullet points can often do more good than a lengthy paragraph – after all, it’s better for applicants to know quickly if they have what it takes or not. Finally, provide specifics about the day-to-day role and responsibilities, any qualifications or certifications required from applicants, as well as any preferred traits (e.g., customer service experience).

Include Your Mission Statement

Your mission statement should also be included in the job posting to give an idea of how meaningful this role is to the team and organization at large. And while every shop has different needs and expectations when it comes to hiring employees, some universal factors remain true: reliability, commitment, respectfulness and attention to detail are all key values employers look for when selecting new staff members.

Writing a job description tailored specifically towards finding candidates who share those core values will help ensure that your new hires will be excellent additions to your business – able to contribute positively not just on technical skills alone but also with their own unique personalities and experiences they bring into the fold. Make sure your job description follows any applicable laws for your coffee shop. Your employees play an integral role in keeping customers satisfied — so investing in finding strong talent should never be overlooked!

What to Look for in an Employee

Hiring the right employees for your coffee shop is essential in achieving success. Finding candidates who possess certain qualities can make all the difference. When creating a job description, consider what traits and skills an ideal candidate should have to fulfill their role.

First and foremost, you want someone who is reliable and punctual; having a staff member that consistently shows up on time will help ensure things run smoothly in your business. Additionally, ideally you are looking for someone with a good work ethic – someone who takes initiative and strives to excel at their tasks. Curiosity, creativity and problem-solving skills are also valuable traits – as they allow employees to come up with creative solutions to situations they may encounter while working in your coffee shop.

In addition to these qualities, specific skills such as knowledge of coffee bean roasting or how to make certain types of drinks can be especially helpful depending upon the position you are looking to fill. Customer service experience can also be beneficial for positions where direct contact with guests is required.

You should also look for people that share similar values as the company and fit into its culture. For example, if hiring someone to serve food at your shop, you’ll want them to possess excellent interpersonal skills as well as a friendly demeanor toward customers. Asking potential applicants about how they see themselves fitting into your culture or what type of workplace environment engages them can help determine whether or not they will make a great addition to your team.

Finally, keep in mind that it’s important not just to hire people with the right set of qualifications but also make sure they are motivated and excited about working in your coffee shop – this will ensure they bring passion and enthusiasm to their role every single day! By carefully considering all of these aspects when searching for new hires, you’ll be better equipped to find the perfect person who’ll help take your coffee shop to even greater heights.

Setting Clear Expectations

Setting clear expectations for any job is essential to ensure that both the employer and employee are on the same page. When it comes to working in a coffee shop, clearly communicating what’s expected of each team member helps establish a healthy foundation from the start.

Start by addressing what skills and experience are required for the position – such as knowledge of certain software or computer languages – as well as any qualifications or certifications needed for applicants. Make sure to note any preferred traits you’d like them to possess (e.g., customer service experience).

Next, explain exactly how an employee can contribute positively to the team and organization at large. Clarifying your mission statement in terms of how this role plays into achieving it not only helps set expectations but also shows potential candidates why their work has value beyond taking orders and serving coffee.

It’s important to be specific about day-to-day tasks and responsibilities; list out step-by-step instructions when necessary, so new hires know exactly where they stand during their first few days on the job. Explaining what makes your shop unique is also beneficial – include details like perks and benefits that will encourage more qualified people to apply for the role.

Finally, specify what personal qualities you desire in an applicant (e.g., reliability, commitment, respectfulness and attention to detail). Job postings should never be too open-ended because good employees need structure in order to succeed – so be sure to communicate all expectations upfront. With clear expectations established before a new hire arrives on site, they can begin feeling productive right away!

Using Social Media to Reach Candidates

Finding the perfect fit for your coffee shop can be made much easier by utilizing social media in the recruitment process. Posting job listings across various platforms such as LinkedIn, Indeed and Glassdoor is a surefire way to reach a wide range of potential applicants. However, it’s important to craft an attractive job description that truly reflects the culture of your shop and outlines exactly what you need in order to make sure you don’t miss out on any great candidates.

Start by listing all the basic qualifications needed for the position (e.g., relevant experience and certifications) as well as any preferred traits you would like potential candidates to possess (e.g., customer service skills). Make sure to explain the unique qualities of working in your shop – from different benefits such as flexible hours or discounts, through to details about your mission statement and how each role fits into achieving that goal.

In addition, use social media search functions to look for the right people based on their interests, skills, or qualifications – direct messages offer an informal platform where you can present prospective employees with more detailed information about available positions if they seem like a suitable fit. Encouraging current team members to share job postings and tag potential recruits on Twitter or Instagram is another great way to spread awareness without having to spend too much time looking for them yourself!

Once applications start coming in, review them quickly but thoroughly so that suitable candidates aren’t snapped up by other cafes. By casting a wide net through social media, you are assured of finding exactly who you need for the job at hand in no time – provided that clear expectations are established upfront! Your employees are integral for creating positive customer experiences; hence it pays off immensely when taking extra measures when it comes to hiring new staff members who fit perfectly into your culture.

Leveraging Your Network of Contacts

Leveraging your own personal and professional networks to find the perfect fit for a job at your coffee shop is an excellent way to ensure you’re hiring people who fit well into the culture. Taking advantage of your first-hand connections with friends, family, colleagues, former co-workers, neighbors, and other acquaintances help to spread word about any open positions more efficiently and effectively.

Direct messages on social media can be used to spread awareness about any openings in leadership roles or barista positions at your shop quickly and efficiently. Ask friends, family, colleagues and other acquaintances if they know anyone suitable – this not only ensures you get a candidate who is well connected but also has experience dealing with different sorts of customers either in their current job or past roles.

In addition, consider organizing an informal meet-up where potential candidates can talk directly with managers or supervisors of your store – maybe even over a cup of coffee! This provides them with an opportunity to ask any questions that may have arisen out of reading the job description as well as gain insight into what working there would be like. Moreover, it gives you another chance to gauge whether they’d fit into the culture based on initial impressions rather than relying solely on resumes. Encouraging current team members to refer qualified individuals could also help bring applicants closer home – offering an additional bonus when it comes time for making a new hire!

It’s important that you focus on finding people who will make positive customer experiences at your shop – yielding much better success than blindly mulling through hundreds of applications alone. Listening to recommendations from those close to you may provide just the right person for the job – especially when expectations of each role have been clearly established beforehand. Your employees are essential for creating lasting memories at your cafe; hence leverage your own network to make sure they are always up to par!

Creating an Incentive Program for Referrals

Crafting an incentive program designed to help your existing coffee shop employees find qualified and suitable candidates for open positions can be a great way to ensure your team members are empowered and motivated. The right incentives can encourage current staff to expand their networks, reach out to their contacts, recommend people for the job who fit the culture of your coffee shop, and bring in top-notch talent.

Incentives need not be monetary – special recognition within the team or even public acknowledgement on social media can go a long way in incentivizing your employees. Consider offering discounts on drinks or flexible hours as rewards for successful referrals – these may seem insignificant but often times it’s the little gestures that make all the difference. You could also look into publicizing the success stories of those who have helped find new employees on your website or other online channels; this will help others understand why taking part in this program is beneficial to them as well!

A great example of a coffee shop that gives incentives to employees for job candidate referrals is Seattle’s Cup of Joe, located in the Capitol Hill neighborhood. Cup of Joe offers discounts on drinks and flexible hours as rewards for successful referrals. They also acknowledge their staff publicly on social media for their role in helping find new hires, which provides additional motivation and recognition for their work.

Employee incentives are seen as an important part of the recruitment processes at Cup of Joe, with the shop proactively engaging current staff members to build up a strong network of contacts who could potentially be suitable for certain roles. The team there recognizes that references are always a safer bet when finding talent; hence they prioritize empowering individuals within the team over blindly reaching out to strangers!

Ultimately, Cup of Joe understands that having a program like this helps create an environment where everyone feels valued and appreciated – leading to even better customer experiences at the cafe in turn. By incentivizing employees to bring in qualified candidates, they are able to ensure their business remains successful and has happy customers coming back time and again.

References are always a safer bet than reaching out blindly to strangers – by empowering your existing team members you’re more likely to get reliable, honest recommendations that actually align with what you’re looking for. Additionally, having a referral system already established shows potential applicants that you actively seek out talented individuals and reward those who make meaningful contributions towards finding them!

Creating an incentive program is a win-win situation; not only do you get better staff faster but it also gives everyone involved something positive they can take away from the process. As such, coming up with small yet effective steps you can take to make sure current employees are always engaged in recruiting efforts is key – after all, your employees are what makes your coffee shop successful!

Establishing a Job Posting on Local College & University Campuses

Posting jobs on college campuses can be a great way to find suitable candidates who fit the culture of your coffee shop. By advertising positions in colleges, you are giving students the chance to gain valuable work experience and, at the same time, bring enthusiasm and creativity to your team.

Making job listings as visible as possible is essential when it comes to reaching out to college students; strategically placing posters around campus or participating in job fairs are just some of the steps you can take. You could also consider taking part in online forums which list available jobs; this approach may not involve any physical presence on campus but it still allows you to get your message across and potentially reach hundreds or even thousands of students!

In addition, partnering with student organizations or even faculty members can be beneficial for both parties – this is a great opportunity for them to show their support towards your business while helping current students find rewarding employment. It’s also important that you create an engaged environment where new employees feel excited about joining your team; talking about the culture of your coffee shop in detail on the job listing page will help potential applicants understand how they would fit into the existing dynamics.

At the end of the day, engaging with college campuses will help you find motivated individuals who want to learn and grow within an organization – something that’s essential for any successful business today! And since your employees are what makes your coffee shop successful, ensuring that they have all the necessary skills and resources they need is key. Finding new recruits via college campuses may take some extra effort initially but it will undoubtedly pay off in terms of employee satisfaction and productivity down the line!

Holding Targeted Hiring Events

Holding a hiring event is an effective way to find employees that fit the culture and values of your coffee shop. Not only does it provide an opportunity for potential applicants to meet with staff members in person, it also gives you the chance to showcase exactly what makes your business unique.

Organizing a successful hiring event will require some preparation; you need to plan ahead and make sure that everything runs smoothly when the day comes! Advertising the event on social media and local job boards as well as hanging up posters around town are recommended approaches. Also consider inviting contacts from your network – they may know someone who would be suitable for the role or just be interested in seeing what all the fuss is about!

Once you’ve got people attending, it’s important that you make them feel welcomed and valued. Set up tables where staff can chat with potential candidates about their skills and experiences, arrange activities getting attendees familiar with your business (and making sure everyone has a good time!), and even give away freebies like mugs or postcards featuring the cafe – these are all great ways of engaging with people at these events and making them feel like part of the team from day one!

Ultimately, having a strong team is essential for any successful business but especially so when running a coffee shop – after all, your employees are what makes your coffee shop special. Holding hiring events gives both employers and prospective hires an opportunity to learn more about each other in order to make sure they get the right fit for their team; investing time into this process ensures both parties have realistic expectations going forward. And who knows – maybe one day this new hire could become an invaluable member of staff!

Coffee Shop Roles

Coffee shops are buzzing with activity, and it takes a wide variety of roles to ensure everything runs smoothly. A good team is essential for any successful business, but especially for coffee shops where customers rely heavily on the level of service they receive.

The first person a customer interacts with is usually the manager or assistant manager. As the leader of the shop, they manage every aspect of operations – from finding and hiring new staff members to refining processes in order to make sure that customers have an enjoyable experience.

A barista is one of the most important roles, often being the first line from which customers can get their coffee-related needs met. Whether it’s grinding beans, steaming milk or making espresso drinks – a great barista will ensure that orders are made quickly and accurately. They must also be knowledgeable about numerous brewing methods and recipes, as well as promote customer service excellence by engaging in conversations whilst making drinks!

Finally, marketing managers can help boost sales by coming up with creative strategies to attract customers. From social media campaigns to developing loyalty programs – marketing managers can provide valuable insights into figures such as footfall and revenue streams while ensuring that all marketing initiatives are properly implemented and evaluated.

All these roles play an integral part when it comes to running a successful coffee shop – your employees are what makes your cafe stand out from its competitors! Understanding what each role entails is key in order to build a strong team who can handle challenging situations and work together effectively; putting thought into hiring the right people will undoubtedly pay off in terms of reputation and customer satisfaction!


The role of a manager at a coffee shop is essential to its success. As the leader of the shop, they are responsible for ensuring that everything runs smoothly and that customers have an enjoyable experience. This includes hiring, training and supervising staff members, maintaining inventory levels, and establishing policies and procedures. They must also track sales figures and create reports to be able to make decisions on how best to allocate resources.

A manager should also strive to build strong relationships with their team in order to foster a welcoming atmosphere for both customers and employees alike. Ultimately, having a great manager helps create a positive working environment so that everyone involved can contribute to the success of the shop!

Coffee Shop Manager Responsibilities

  • Hiring, training and supervising staff
  • Maintaining inventory levels
  • Establishing policies and procedures
  • Tracking sales figures and creating reports
  • Allocating resources for the shop
  • Building strong relationships with the team
  • Creating a positive working environment
  • Ensuring customers have an enjoyable experience

Assistant Manager

Coffee Shop Assistant Manager

An assistant manager at a coffee shop supports the shop’s manager in running the business. Their responsibilities often include helping to hire and train staff, assist with inventory management, and provide support with customer service.

They may also be required to help create reports and track sales figures as well as allocate resources for the shop. An effective assistant manager should also establish strong working relationships with other members of the team in order to ensure that everyone is working together towards the same goal of providing a great experience for customers.

Additionally, they must be familiar with all policies and procedures set by their manager so that they can successfully carry out their duties.

Coffee Shop Assistant Manager Responsibilities

  • Assisting the shop manager with day-to-day operations
  • Helping to recruit, train and manage staff
  • Assisting with inventory management
  • Supporting customer service efforts
  • Creating reports and tracking sales figures
  • Allocating resources for the shop
  • Building strong relationships with the team
  • Following policies and procedures set by the shop manager


How to hire a barista for your coffee shop

A barista at a coffee shop is primarily responsible for providing quality customer service and creating delicious drinks according to customer orders.

Other duties may include maintaining the shop’s cleanliness and tidiness, managing the cash register, preparing food items such as sandwiches and pastries, restocking supplies, brewing coffee and tea drinks, serving customers in a polite and friendly manner, clearing tables after customers leave, maintaining accurate records of orders and sales figures, and following all safety regulations set by the shop manager.

In addition to these tasks, baristas are also expected to be knowledgeable about different types of beverages so that they can educate customers on various options. Baristas should strive to build a good rapport with their customers so that the cafe experience is positive for everyone.

Coffee Shop Barista Responsibilities

  • Greeting customers in a polite and friendly manner
  • Taking orders from customers and preparing beverages accordingly
  • Handling payment transactions
  • Maintaining cleanliness in the shop at all times
  • Restocking supplies such as cups, lids, and syrups.
  • Creating food items like sandwiches and pastries
  • Following safety protocols set by the shop manager
  • Educating customers on different types of drinks
  • Managing accurate records of orders and sales figures
  • Building good rapport with customers.


A buyer at a coffee shop is responsible for managing the shop’s inventory and ensuring that all products are of good quality. They must be aware of product availability and order any needed items to keep up with customer demand. Buyers must build relationships with suppliers to obtain the best prices and ensure reliable delivery of purchased items. They should also keep informed about upcoming trends in the coffee industry and regularly review current stock levels. In addition, buyers must investigate cost-saving opportunities, negotiate with vendors, and manage warehouse tasks such as storage, packing, and shipping items.

Coffee Shop Buyer Responsibilities

  • Maintaining accurate records of all inventory and purchases
  • Researching market trends to ensure the shop keeps up with customer demands
  • Developing relationships with suppliers in order to gain access to the best products at the most favorable prices
  • Investigating cost-saving opportunities and negotiating terms with vendors
  • Managing warehouse tasks such as storage, packing, and shipping items
  • Overseeing orders for supplies such as coffee beans, cups, syrups, etc.
  • Taking care of administrative tasks related to purchasing department
  • Keeping up to date with current laws and regulations related to purchasing
  • Ensuring that all purchased items meet quality standards.

Marketing Manager

A Marketing Manager at a coffee shop is responsible for creating and executing marketing strategies to promote the business. He or she develops promotional activities, campaigns, and materials that are in line with the company’s goals, as well as keeping up to date with market trends and staying ahead of customer demands. The Marketing Manager is also tasked with coordinating events, developing engaging content for social media platforms, analyzing data related to customer behaviour and sales performance, preparing reports on customer experience and brand reputation, managing advertising budgets, and occasionally meeting with key stakeholders.

Coffee Shop Marketing Manager Responsibilities

  • Developing and executing marketing strategies to promote the business
  • Keeping up to date with market trends and customer demands
  • Coordinating promotional events
  • Creating engaging content for social media platforms
  • Analyzing customer behavior data and sales performance reports
  • Managing advertising budgets
  • Meeting with key stakeholders and clients
  • Monitoring brand reputation and customer experience feedback

Train Your New Staff

It is essential for coffee shop businesses to have a robust training program for new employees. A well-thought-out training program can ensure that new hires understand their role and responsibilities as well as empower them with the necessary skills needed to effectively carry out their job tasks.

Furthermore, having a training program in place reduces the risk of errors due to being inexperienced with the business’s operations, setting up a smoother onboarding process and enabling employees to be better prepared to answer questions from customers.

Ultimately, investing in employee training allows for improved customer service and higher customer satisfaction, which leads to increased sales and overall increased profitability for the business.

Finding the right employees for your coffee shop is key to having a successful business. Through setting clear expectations, utilizing social media and leveraging your contacts, you can find employees that are perfectly suited for your shop. While referrals are often the preferred method of hiring someone for a position in your coffee shop, there are other ways to source potential candidates. From exploring local college job boards to holding targeted recruitment events, you have plenty of options when it comes to building an amazing team. When done correctly, hiring the perfect staff will make all the difference in making sure your coffee shop is a success.

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About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.