Start a Hair Salon: Your Complete Guide

So, you’ve decided to start a hair salon. Congratulations! It’s a great industry to be in, and there are plenty of opportunities for success. But before you can open your doors and start taking appointments, there are some things you need to know. In this guide, we’ll walk you through the process of starting a hair salon, from finding the right location to hiring the perfect staff. We’ll also give you some tips on marketing your new business and creating a successful salon culture. Let’s get started!

Table of Contents

What is a Hair Salon business?

A hair salon business is a business that provides public services where people can have their hair cut, styled, and colored. A hair salon may also provide other beauty services such as manicures, pedicures, facials, and makeup application. Many hair salons are owned and operated by individual stylists who rent space from a larger establishment. In some cases, hair salons are part of a larger chain of stores that offer a variety of beauty services. Some of the most popular hair salon chains in the United States include Supercuts, Great Clips, and Hair Cuttery. Most hair salons offer a wide range of services and products to their clients. Services may include haircuts for men, women, and children; styling; color treatments; highlights; straightening; and curls. Products sold at hair salons include shampoo, conditioner, hair styling products, and hair color. Some salons also sell cosmetics and skincare products. Most salons offer appointment-only services to ensure that each client has enough time with their stylist.

Why would I want to start a Hair Salon business?

Have you ever thought about starting your own hair salon business? If so, you’re not alone. In fact, according to the Professional Beauty Association, there are over 50,000 hair salons in the United States alone. That number is only expected to grow in the coming years. But why start a hair salon business? Here are 4 compelling reasons.

  1. Low overhead costs.
  2. Personalized service.
  3. A growing industry.
  4. Be your own boss.

Low overhead costs

Starting a hair salon business doesn’t have to be expensive. In fact, compared to other businesses, the overhead costs are relatively low. You’ll need basic equipment like chairs, mirrors, and Shampoo bowls which can be purchased new or used at a fraction of the cost.

Personalized service

When you own your own hair salon business, you have the opportunity to provide personalized service to your clients. This is something that they can’t get at a big chain salon. Think about what makes your salon unique and build your business around that.

A growing industry

The beauty industry is booming and expected to continue to grow in the coming years. According to the Professional Beauty Association, the hair care industry is expected to reach $96 billion by 2025. That means now is the perfect time to get started in this growing industry!

Be your own boss

One of the best things about owning your own business is that you get to be your own boss! You’ll have the freedom and flexibility to create your own schedule, set your own prices, and build your business exactly how you want it.

These are just a few of the reasons why starting a hair salon business can be a great decision for entrepreneurs. So what are you waiting for? The time is now to start your very own hair salon business!

How do I start a Hair Salon business?

Starting your own hair salon can be an extremely profitable and satisfying business venture. It can also be a lot of work, but with careful planning and execution, you can make your dream of owning a hair salon a reality. Here are some tips to help you get started.

how to start a hair salon

Define Your Niche

When you’re thinking about starting a hair salon, it’s important to have a clear niche. A niche is a specialty or an area of expertise. When it comes to hair, there are many different niches you could choose from. You could specialize in natural hair, braids, extensions, wigs, color, cuts, or styling. You could also choose to focus on a specific demographic, such as children, adults, men, women, or seniors.

Once you’ve chosen your niche, you can start to build your business around it. Use your niche to inform every aspect of your business, from the services you offer to the décor of your salon.

By defining your niche from the start, you’ll be on your way to setting your business up for success.

Create a Business Plan

Before you start your hair salon business, it is important to create a business plan. This document will outline your business goals, strategies, and marketing plans. It will also help you to secure funding from investors or lenders. Here are some key elements to include in your business plan:

  • Executive summary: This is a brief overview of your business, including your mission statement and overview of the market opportunity.
  • Company description: Describe your company’s history, ownership structure, and location.
  • Market analysis: Research the hair salon industry and identify your target market.
  • Competitive analysis: Analyze your competitors and their offerings.
  • Service offering: Describe the services you will offer and how they will benefit your customers.
  • Marketing strategy: Outline your plans for promoting your hair salon business.
  • Financial projections: Include detailed financial statements for your first three years of operation.

By taking the time to develop a comprehensive business plan, you will increase your chances of success in launching a successful hair salon business.

Find Funding for Your Business

There are many ways to get funding for your business. One way is to take out a loan from the bank. Another way is to get investors to invest in your business. You can also get government grants or loans. You can also get private loans from individuals or companies.

There are many ways to get funding for your business, so you should explore all of your options before deciding which one is best for you. One way to get funding for your business is to take out a loan from the bank. Banks typically offer small business loans, which can be used for a variety of purposes, including start-up costs, equipment, inventory, and working capital.

Another way to get funding for your business is to get investors to invest in your business. Investors typically invest in businesses that they believe have potential for growth and profitability. If you can convince an investor that your business has potential, then you may be able to get funding from them. You can also get government grants or loans.

The Small Business Administration (SBA) provides grants and loans to small businesses that meet certain criteria. You may be able to get a grant or loan from the SBA if your business meets their criteria. You can also get private loans from individuals or companies.

Private lenders typically charge higher interest rates than banks, but they may be willing to lend you more money than the bank would. Explore all of your options before deciding which one is best for you.

Get the Necessary Permits and Registrations

Before you can open the doors to your new hair salon, there are a few important things you need to take care of first. Perhaps the most important is obtaining the necessary permits and registrations. Depending on your location, this may include a business license, a health department permit, and a cosmetology license. You will also need to register your business with the government.

Once you have taken care of the paperwork, you can start to think about things like finding the perfect location and hiring talented stylists. With a little bit of planning, you can soon be running a successful hair salon business.

Find the Training You Need

Are you looking to start a hair salon business? If so, then you’ll need to receive the proper training.

Starting a hair salon requires more than just being able to cut and style hair – you’ll need to have business acumen, people skills, and an eye for detail. The good news is that there are plenty of options available when it comes to finding the right training.

For example, many cosmetology schools offer programs specifically designed for those wanting to enter the salon industry.

Alternatively, there are also online courses and workshops available that can provide you with the skills and knowledge you need to be successful.

And of course, don’t forget the power of networking – connecting with other salon owners and professionals can be a great way to learn about the business and get started on the right foot.

So if you’re ready to take the plunge into the world of hair salons, be sure to find the training that’s right for you.

Find Your Location

Starting a hair salon business can be a very rewarding experience. But where should you start when looking for the perfect location for your business? There are a few things you’ll want to keep in mind when searching for a location for your hair salon.

First, you’ll want to make sure the location is visible and easily accessible to potential customers. You’ll also want to choose a location that has adequate parking and is in a safe neighbourhood.

Additionally, you’ll want to consider the rent price and the size of the space to make sure it’s affordable and suitable for your needs. Once you’ve found the perfect location, you can begin setting up your hair salon and start welcoming customers!

Get the Required Equipment

If you’re considering starting a hair salon business, there are a few key pieces of equipment you’ll need to get started. First, you’ll need at least one hair washing sink. This is where your clients will have their hair washed before their haircut or style. You’ll also need several comfortable chairs for your stylists to work in and a couple of mirror stations.

In addition, you’ll need to stock up on basic supplies like scissors, combs, brushes, and hair products. Finally, make sure you have a good stereo system to set the mood for your salon. With the right equipment, you can create a stylish and inviting space that will attract clients and help your business thrive.

Hire and Train Staff

Before you open your doors to clients, you need to have a staff in place. This may seem like a daunting task, but with careful planning, it can be relatively easy to find and train the right team for your business.

Start by creating a list of the qualities you would like your employees to possess. Are you looking for stylists with experience in a certain type of hair? Do you want employees who are outgoing and able to sell products? Once you have a good idea of the type of person you are looking for, begin advertising the position. Use social media, job boards, and local newspapers to reach potential candidates.

When interviewing candidates, be sure to ask questions that will give you insight into their qualifications and personality. Finally, once you have hired your team, provide them with comprehensive training. Teach them about your vision for the salon, the specific services you offer, and how you expect them to interact with clients.

By taking the time to hire and train a talented staff, you will set your business up for success from the start.

Market Your Business

If you’re thinking of starting a hair salon business, one of the most important things you’ll need to do is market your business. There are a number of different ways to market your business, and the best approach will vary depending on your budget and target audience.

One of the most effective ways to market your business is to create a website. Your website should include information about your salon, services, prices, and contact information. You should also make sure to include plenty of pictures and videos to give potential customers an idea of what your salon looks like and what kinds of services you offer. You can also use social media to reach out to potential customers.

Create profiles on popular platforms like Facebook, Twitter, and Instagram, and post regularly about your salon. Make sure to use relevant hashtags so that people who are searching for hair salons in your area will be able to find you. You can also use paid advertising on social media or Google to reach even more potential customers. Finally, don’t forget the power of word-of-mouth marketing.

Make sure your existing customers are happy with your service so they’ll be willing to tell their friends about you. And offer incentives for customers who refer new clients to your salon. By following these tips, you’ll be well on your way to getting your hair salon business off the ground.

How much does it cost to start a Hair Salon business?

When it comes to starting a new business, there are a lot of things to take into account. One of the most important things to consider is the start-up cost. For those wanting to open up a hair salon, the start-up costs can range from $10,000 to $50,000. The amount you will need to start your salon will depend on numerous factors such as the location of your salon, whether you plan on renting or owning your space, and what type of equipment and products you will need.


The location of your salon is one of the biggest factors that will influence how much money you will need to start your business. If you are planning on renting a space in an already established salon, your start-up costs will be on the lower end of the spectrum. However, if you are looking to lease or buy your own space, your costs will be higher.


Another factor that will determine how much it costs to start your hair salon is the type of equipment you need. If you are starting a basic salon, you will need items such as shampoo bowls, chairs, mirrors, and storage units. However, if you want to offer additional services such as coloring and perming, you will need to invest in additional equipment such as hair dryers, color cabinets, and Perm Rods.


In addition to equipment, you will also need to purchase products for your salon such as shampoo, conditioner, hair color, etc. The cost of these products will vary depending on the brands you choose to carry.

Licenses & Permits

Before you can open your doors for business, you will need to obtain any licenses or permits required by your state or local government. The cost of these varies depending on where you live but can range from $100-$500.


It is also important to get insurance for your salon in case of any accidents or injuries that occur on the premises. The cost of insurance will vary depending on the coverage you choose but can range from $500-$2000 per year.


Finally, you will need to set aside money for advertising and marketing expenses such as website design, business cards, and signage for your salon. The cost of these can range from a few hundred dollars to several thousand dollars depending on the scope of your advertising campaigns.

The cost of starting a hair salon can vary significantly depending on factors such as location, equipment needs, and advertising expenses. However, most people should expect to spend at least $10,000-$20,000 dollars before their doors are open for business. With so many things to take into consideration when budgeting for a new business venture, it is important to do your research ahead of time so that there are no surprises down the road!

How do I find customers for my Hair Salon business?

Are you a hair stylist or barber with your own business? Are you looking for ways to find more customers? If so, you’re in the right place. In this section, we’ll share some tips on how to find customers for your hair salon business. Keep reading to learn more.

Define Your Target Market

Before you can start attracting customers to your hair salon, you need to define your target market. Who are the people that are most likely to use your services? Are you targeting men, women, or both? What is their age range? What is their income level? What is their location?

Once you have a good understanding of who your target market is, you can start finding ways to reach them. You can use marketing strategies like online ads, print ads, or even word-of-mouth referrals. The key is to be creative and think outside the box.

By taking the time to define your target market, you’ll be able to find thecustomers that are most likely to use your hair salon.

Create a Marketing Plan

Any business needs customers to survive, and a hair salon is no different. Without customers, there would be no one to provide services for and no revenue coming in. Therefore, it is essential to have a plan for finding and marketing to potential customers.

There are numerous ways to go about this, and the best approach will likely depend on the location of the salon and the target demographic. Some common methods include distributing flyers in high-traffic areas, placing ads in local newspapers or online, and offering special promotions.

Whatever techniques are used, it is important to make sure that the marketing plan is customized to fit the individual needs of the hair salon business. With a well-executed marketing plan, any hair salon can bring in new customers and keep their business thriving.

Build a Web Presence

These days, it’s important for businesses to have a strong web presence if they want to succeed. And that’s especially true for hair salons.

After all, potential customers need to be able to find you online before they can make an appointment. So how can you build a web presence for your hair salon? One of the most important things you can do is create a website. Make sure to include important information like your hours, location, and contact information. You should also post pictures of your work and list the services you offer.

Once you have a website up and running, the next step is to make sure people can actually find it. That’s where SEO comes in. Work on optimizing your website for Google so that it shows up when people search for hair salons in your area.

Finally, don’t forget about social media. Create profiles on platforms like Facebook, Twitter, and Instagram, and post regularly to attract new followers. With a little effort, you can soon build a strong web presence for your hair salon business.

Use Organic and Paid Social Media

If you’re like most hair salon owners, you’re always looking for new ways to attract customers. While traditional advertising methods can be effective, they can also be expensive.

Fortunately, there are a number of free or low-cost options that can reach a wide audience. One of the most effective is social media. By creating a strong presence on platforms like Facebook, Twitter, and Instagram, you can connect with potential customers who might not otherwise know about your business. Make sure to post interesting content that will capture attention and encourage people to share with their friends. You can also run promotions and contests to engage your audience and generate interest in your salon.

Paid social media advertising can also be a great way to reach new customers. By targeting potential customers based on their interests and location, you can ensure that your ads are seen by people who are most likely to use your services.

When used effectively, social media can be a powerful tool for attracting new customers to your salon.

Find an Influencer

Building a rapport with an influencer can be extremely beneficial to your hair salon business. An influencer is someone with a large social media following who is considered to be an expert in their field.

By forming a relationship with an influencer, you can tap into their large pool of followers, many of whom may be interested in your services. There are a few key things to keep in mind when reaching out to an influencer.

First, make sure that your values align. You want to partner with someone who shares your vision for the business. Second, consider their audience. Make sure that their followers are in your target market. Finally, think about what you can offer them.

What can you do to make the partnership mutually beneficial? By keeping these things in mind, you can build a strong relationships with an influencer that will help you find new customers for your hair salon business.

As a hair salon owner, it’s important to find effective ways to reach your target market. Local publications can be a great way to do this, as they often have a captive audience of potential customers. One way to advertise in local publications is to take out a print ad in the classifieds section. This is relatively inexpensive and can reach a large number of people.

Another option is to place a small ad in the back of the publication. This is less expensive than a full-page ad, but it will still give your salon some exposure. You can also try contacting the publication directly to see if they offer any discounts for businesses that advertise regularly.

Whatever option you choose, make sure your ad is well-designed and includes all the relevant information about your salon, such as your location, hours, and services offered.

Get Involved with Local Community Organizations

If you own a hair salon, it’s important to get involved with local community organizations. By getting involved, you’ll not only be supporting a good cause, but you’ll also be able to find new customers for your business.

There are many ways to get involved with community organizations. You could sponsor a Little League team, donate to a food bank, or volunteer at a local shelter. You could also participate in charity events, such as walks or runs. And don’t forget to list your business in the directory of local businesses that support the organization.

By taking the time to get involved with community organizations, you’ll be able to find new customers and show your commitment to the community.

Network with Local Businesses

As a hair salon owner, one of the best ways to find new customers is to network with other local businesses. For example, you could partner with a nearby day spa to offer package deals.

Or, you could collaborate with a local florist to offer discounts to customers who book both services at the same time. You could also distribute business cards and flyers at local events, or even sponsor a community program or charity.

By forging relationships with other businesses in your area, you’ll not only attract new customers, but you’ll also gain valuable exposure for your salon.

Get Listed in Online Directories

Getting listed in online directories is a great way to find new customers for your hair salon business. When potential customers search for a hair salon in their area, your business will come up in the results.

In order to get listed, you’ll need to create a profile for your business on the directory’s website. Include basic information such as your business name, address, and contact information. You can also add additional details such as a description of your services, price list, and business hours.

Be sure to include photos and reviews from satisfied customers to give potential customers an idea of what they can expect from your business.

Once you’ve created a profile, be sure to keep it up-to-date so that potential customers always have accurate information about your business. Getting listed in online directories is a simple and effective way to reach new customers for your hair salon business.

Offer Coupons and Discounts

If you have a hair salon, you need customers. One way to attract customers is to offer coupons and discounts. You can give a percentage off the total bill, or a discount on certain services. You can also offer a package deal, such as a free haircut with the purchase of a color service.

Another way to find customers is to offer referral discounts. Give your current clients a discount if they refer a friend or family member to your salon. You can also give them a bonus if they refer someone who becomes a regular client.

Whatever type of discount you offer, make sure it is valuable enough to motivate people to take action. With some creativity, you can use coupons and discounts to attract new business and keep your existing clients coming back for more.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.