Start a Roadside Flower Stand: Your Complete Guide

Starting a roadside flower sales stand is a great way to earn some extra income. But before you can start selling, there are a few things you need to do. In this complete guide, we’ll show you everything you need to get started, from finding the perfect location to marketing your business. So if you’re ready to bring some beauty to your community (and your bank account), read on!

Table of Contents

What is a Roadside Flower Stand?

A roadside flower sales business is exactly what it sounds like – flowers for sale on the side of a road. These types of businesses are often run by entrepreneurs or small, local farmers looking to supplement their income. Instead of flowers being sold in a traditional storefront, they are placed in buckets or coolers along the roadside with a sign indicating prices and payment options.

These businesses have become increasingly popular as both customers and sellers appreciate the convenience and often lower prices compared to larger stores. While it may not be a traditional model, roadside flower sales can provide an effective and profitable way for individuals to sell flowers to their community.

Why would I want to start a roadside flower stand?

Starting a roadside flower stand may seem like a quaint—even old-fashioned—business venture. But in recent years, more and more entrepreneurs are finding success by peddling flowers by the side of the road. In fact, roadside flower stands are becoming something of a phenomenon in the United States, with some stands selling out within hours of opening for business.

So, what’s behind this trend? Why are roadside flower stands proving to be such a hit with customers?

Roadside flower stands are convenient.

In our fast-paced world, convenience is key. And when it comes to buying flowers, customers don’t want to have to make a special trip to the florist. A roadside flower stand is the perfect solution—it allows customers to pick up flowers while they’re already out running errands or heading home from work.

Roadside flower stands offer great value for money.

Let’s face it: fresh flowers can be expensive. But at a roadside flower stand, customers can get their hands on beautiful blooms for a fraction of the price they would pay at a traditional florist. Because roadside flower stands don’t have the same overheads as brick-and-mortar stores, they’re able to pass on those savings to their customers.

Roadside flower stands are run by passionate people.

One of the best things about buying flowers from a roadside stand is the personal touch that comes with it. When you buy from a big chain store, you’re likely dealing with employees who are just there for the paycheck and couldn’t care less about the product they’re selling. But at a roadside stand, you’ll usually find the owner manning the till and passionate about their flowers—which means you’re guaranteed to get top-quality blooms every time.

If you’re thinking about starting your own business, a roadside flower stand is definitely worth considering. Thanks to their convenience, great value, and passionate owners, these businesses are becoming increasingly popular—so there’s never been a better time to get in on the action.

How do I start a roadside flower stand?

Roadside flower stands are a popular summer business venture, but they’re not without their challenges. Before you invest in a roadside stand of your own, there are a few things you should consider.

In this section, we’ll cover the basics of starting a roadside flower stand, from permits and licenses to finding the right location. We’ll also touch on some of the challenges you may face along the way and offer some tips for making your business a success.

Permits and Licenses

One of the first things you’ll need to do when setting up your roadside flower stand is to obtain the necessary permits and licenses. Depending on your state and local regulations, this may include a business license, a sales tax permit, and a food handler’s license (if you plan on selling cut flowers).

To get started, contact your state’s department of revenue to find out what licenses and permits you’ll need. Once you have all the necessary paperwork in order, you can move on to finding the perfect location for your business.

Location, Location, Location

A successful roadside flower stand relies heavily on its location. You’ll want to choose a spot that has high traffic but is still close enough to your source of flowers so that they stay fresh. You’ll also want to make sure that there’s enough room for customers to pull over and park without blocking traffic.

Once you’ve found the perfect location, it’s time to start thinking about how you’re going to set up your stand. Will you have a traditional pop-up canopy or something more creative? Will you use buckets or Mason jars to display your flowers? The options are endless—it just depends on what best suits your needs and budget.

Making Your Business a Success

Now that you’ve got the basics covered, it’s time to start thinking about how you can make your roadside flower stand a success. One way to do this is by offering additional products or services such as potted plants, Bougainvillea starts, or even homemade lemonade. Get creative and think outside the box—the sky’s the limit! Another great way to drum up business is by offering discounts or promotions such as buy-one-get-one-free deals or percentage off coupons.

You can also use social media to promote your business—post pictures of your flowers on Instagram or Facebook, or tweet about special deals or promotions. Whatever marketing strategy you decide to pursue, just make sure that you’re getting the word out about your business so that passing motorists know where to find you!

Roadside flower stands can be a fun and rewarding summer business venture—but they’re not without their challenges. Before setting up shop, make sure that you’re familiar with the permitting process and have secured all the necessary licenses and permits.

You’ll also want to spend some time choosing the perfect location for your stand—somewhere with high traffic but still close enough to your source of flowers so they stay fresh. Keep in mind that first impressions are everything, so take some time to brainstorm an eye-catching setup for your stand.

And last but not least, don’t forget about marketing! A little social media promotion can go a long way in drumming up business for your roadside flower stand.

How much does it cost to start a roadside flower stand?

If you’re thinking about starting a roadside flower stand, there are a few things you’ll need to take into account before making the leap. First and foremost, you’ll need to determine how much it’s going to cost to get your business up and running. Here’s a quick rundown of some of the key expenses you’ll need to factor in:

Assuming you already have a blooming green thumb and access to fresh flowers (either from your own garden or a wholesale supplier), the first thing you’ll need to do is invest in some supplies. A standard 10×10 pop-up canopy will run you about $50, and you’ll need at least two dozen Mason jars, which will set you back another $30. For signage, you can either design and print your own or hire somebody to do it for you; we’ll assume the latter and budget $100 for that. Finally, don’t forget the all-important cooler, which will keep your flowers fresh throughout the day; a small portable cooler will do the trick and will cost around $40. All told, you’re looking at an initial investment of just under $250.

Of course, that’s just for supplies. You’ll also need to factor in the cost of rent for your spot on the side of the road. This will vary depending on location, but we’ll assume an average of $500 per month.

Additionally, you’ll need to cover the cost of utilities (electricity, water) as well as insurance (in case of accidents or bad weather). These costs can range anywhere from $50 to $200 per month; we’ll assume $100 for the purposes of this blog post. And finally, don’t forget miscellaneous costs like permits ($25), advertising ($50), and inventory ($100). When all is said and done, your total monthly overhead should come out to somewhere around $875.

Starting a roadside flower stand is a great way to become your own boss and bring some beauty into the world. But before you quit your day job and jump into entrepreneurship headfirst, it’s important to do your research and know what you’re getting yourself into—including how much it will cost to get started.

With an initial investment of just under $250 and monthly overhead of around $875, starting a roadside flower stand is certainly not cheap—but it could be a lucrative endeavor if managed correctly. So what are you waiting for? Start planning your dream business today!

How do I find customers for my roadside flower stand?

You’ve got the perfect location picked out, the stand is built, and the flowers are fresh. Now all you need are customers! Never fear, we’ve got some tips and tricks to help you draw in a crowd and make some sales.

Start by surveying your potential customer base

Who’s living in the area? What kind of income do they have? What are their interests? This information will help you tailor your marketing strategy to appeal to your target demographic.

Get creative with your marketing

In addition to traditional methods like flyers and newspaper ads, try something different like partnering with a local business or setting up a social media page for your stand.

Make sure your stand is visible from the road

Use bright colors and eye-catching signage to catch drivers’ attention. And don’t forget to keep the stand tidy—no one wants to stop at a messy flower stand!

Offer specials and discounts

Who doesn’t love a good deal? Offering a discount on certain bouquets or running a promotion (buy 10 get 1 free, etc.) can entice people to stop at your stand.

Get involved in the community

Attend local events, sponsor a Little League team, or donate to a local cause. When people see that you’re invested in the community, they’ll be more likely to support your business.

With a little bit of effort, you can find customers for your roadside flower stand! Use these tips to get started and soon you’ll be raking in the sales.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.