Are you passionate about real estate and videography? Do you have a steady hand, an eye for detail, and a knack for editing video footage? If you answered yes to all of the above, then starting your own real estate sales videography business might be the perfect business venture for you!
In this guide, we’ll show you everything you need to know in order to get started. Trust us, with our help, you’ll be up and running in no time! So what are you waiting for? Let’s get started!
Table of Contents
- What is a Real Estate Videography business?
- Why would I want to start a Real Estate Sales Videography business?
- How do I start a Real Estate Videography business?
- How much does it cost to start a Real Estate Sales Videography business?
- How do I find customers for my Real Estate Videography business?
What is a Real Estate Videography business?
A real estate sales videography business specializes in creating videos for real estate agents to showcase properties. These videographers have an eye for detail and understand how to use lighting, angles, and editing techniques to highlight a home’s best features. They also work closely with the agent to ensure that the video tells a compelling story about the property and its potential for buyers.
Real estate videography can be a valuable tool in today’s market, where many potential buyers begin their search online. A well-made video can help attract serious buyers and ultimately lead to a successful sale. Additionally, these videos can also be used in marketing materials or on social media platforms to draw attention to a listing.
Overall, real estate sales videography businesses provide an essential service for agents looking to stand out in a crowded market.
Why would I want to start a Real Estate Sales Videography business?
If you’re thinking about starting a business in real estate sales, you may be wondering if now is the right time to get into videography. After all, with so many people working remotely, it seems like more and more transactions are happening online sight unseen. You may be wondering if there’s still a market for in-person real estate sales.
The answer is a resounding yes—and videography is the key. In-person real estate sales are still happening, but they’re happening differently than they used to. With social distancing restrictions in place, open houses and showings are few and far between. And even when they do happen, potential buyers are often apprehensive about touring homes in person.
That’s where videography comes in. A well-done real estate sales video can show potential buyers everything they need to know about a property without ever setting foot inside. And with more and more people doing their home shopping online, a Real Estate Sales Videography business is poised to take off. Here’s why you should consider starting one today.
There’s a Growing Market for Real Estate Sales Videos
As we mentioned, more and more people are doing their home shopping online—and that trend is only going to continue in the wake of the pandemic. A recent study by the National Association of Realtors found that 44% of buyers would be willing to purchase a home sight unseen if they could do so virtually.
What does that mean for you? It means that there’s a growing market for real estate sales videos—videos that can show potential buyers everything they need to know about a property before they ever step foot inside.
You Can Set Your Own Hours
One of the great things about owning your own business is that you get to set your own hours—and as a Real Estate Sales Videographer, you’ll have plenty of flexibility when it comes to scheduling. Since you won’t be tied to open houses or showings, you’ll be able to work around your existing commitments without any problems.
There’s Room for Growth
When you start your own business, there’s always room for growth—and Real Estate Sales Videography is no exception. If you start small, shooting videos for local listings, you can eventually grow your business to include out-of-state or even international clients. The sky’s the limit!
If you’re thinking about starting a business in real estate sales, now is the time to get into videography. With social distancing restrictions in place, open houses and showings are few and far between—but that doesn’t mean that people aren’t still buying homes. In fact, a recent study by the National Association of Realtors found that 44% of buyers would be willing to purchase a home sight unseen if they could do so virtually.
A well-done real estate sales video can show potential buyers everything they need to know about a property without ever setting foot inside—and with more and more people doing their home shopping online, a Real Estate Sales Videography business is poised to take off. So what are you waiting for? Start planning your business today!
How do I start a Real Estate Videography business?
If you’re passionate about videography and real estate, then starting your own real estate videography business may be the perfect career move for you. With the right planning and execution, you can turn your passion into a thriving business.
In this section, we’ll give you an overview of what it takes to start a successful real estate videography business. We’ll cover topics like identifying your target market, creating a strong brand, and marketing your services effectively. So if you’re ready to take your videography skills to the next level, read on!
What equipment do you need to get started in real estate videography business
As a real estate videographer, there are a few key pieces of equipment that will be essential for capturing high quality footage. First and foremost, a good camera is necessary for shooting crisp images and smooth video.
This can range from a DSLR to a mirrorless camera, as long as it has adequate resolution for shooting video and the ability to swap out lenses. In addition, having a steady tripod or steadicam set-up is important for keeping shots steady and smooth.
For audio, an external microphone will ensure clear, professional sound.
Finally, editing software such as Adobe Premiere or Final Cut Pro will allow you to fine tune your footage and add any finishing touches before presenting it to clients. Overall, investing in these basic pieces of equipment will set you up for success in the real estate videography business.
How much should you charge for your services
One of the biggest challenges for a new business owner is setting their prices. It can be tempting to offer rates lower than your competitors in order to attract clients, but this can lead to undervaluing your skills and services. When deciding on a price for real estate videography, it’s important to first determine the value you provide. How does your video showcase a property better than traditional photos? What sets you apart from other videographers in the industry?
Once you have established this value, consider what expenses you have in terms of equipment, travel fees, editing time, and any additional services offered. From there, research the going rates in your area and use that information to set competitive yet fair prices for your services. Remember, as your skills and experience grow, don’t be afraid to adjust your prices accordingly. Your time and talents are worth investing in.
What kind of marketing materials do you need
When starting a real estate videography business, it’s important to have marketing materials that showcase your skills and services. This can include a portfolio of past work, business cards, flyers or brochures, social media pages, and a website. Potential clients will want to see examples of your videography style and editing abilities. Business cards are essential for networking and introducing yourself in person, while flyers or brochures can be distributed at events or left at open houses.
In today’s digital age, having an active presence on social media platforms like Instagram and Facebook can help draw attention to your business. And finally, having a polished website allows clients to easily access information about your services and pricing. By creating these marketing materials, you’re setting yourself up for success as a real estate videographer.
What are the most important things to remember when starting a new real estate video business
Starting a real estate videography business can be a lucrative and rewarding career, but there are a few key things to keep in mind. First and foremost, invest in high-quality equipment. Your clients will expect professional-looking footage, so don’t skimp on camera quality.
Next, stay up to date on the latest editing software and techniques. Keep in mind that your audience is likely to be a combination of homebuyers and agents, so make sure your videos are visually appealing while also highlighting key features of the properties.
Lastly, develop relationships with local real estate agents and make them aware of your services. Word of mouth referrals can go a long way in building trust and establishing yourself as an experienced videographer in the industry. Overall, starting a real estate videography business requires careful planning and consideration, but with the right effort it can lead to success.
How much does it cost to start a Real Estate Sales Videography business?
How much does it cost to start a real estate sales videography business? This is a question you may be asking yourself if you are thinking about starting your own business in this field. The answer depends on a few factors, including the size and scope of your business. In this section, we will give you an overview of the costs associated with starting a real estate sales videography business so that you can make an informed decision about whether or not this is the right business for you.
Camera equipment
The cost of camera equipment will vary depending on the type of camera you use and the features you need. If you are just starting out, you may want to invest in a basic DSLR camera that will allow you to take high-quality photos and videos. You can expect to spend around $600 on a basic DSLR camera. You’ll likely want to move up to a more expensive mirrorless camera, costing in the $2,000-$3,000 range.
Lighting equipment
Lighting is an important part of videography, especially for real estate sales videos. You will need to invest in some lighting equipment so that you can take quality videos even in low-light situations. A good lighting kit should cost around $200.
Editing software
After you have taken your photos and videos, you will need to edit them before they are ready to be shown to potential clients. There are a number of different software programs available for editing photos and videos, but we recommend Adobe Premiere Pro for its ease of use and its wide range of features. Adobe Premiere Pro costs $20 per month if you subscribe to their Creative Cloud plan, which also gives you access to other Adobe products like Photoshop and Lightroom.
Videography drone
A drone video of the property is a frequent request from realtors. Adding a video drone expands your ability to handle larger properties and produce much higher quality real estate videos. A drone can cost anywhere from a couple hundred dollars to over $1,000.
Starting a real estate sales videography business can be a great way to earn a living while doing something you love. However, it is important to understand the costs associated with starting such a business so that you can make an informed decision about whether or not this is the right business for you. In this blog post, we have given you an overview of some of the costs associated with starting a real estate sales videography business, including camera equipment, lighting equipment, and editing software. When all is said and done, you can expect to spend around $1,000 on start-up costs for your business.
How do I find customers for my Real Estate Videography business?
You have the passion, the skills, and the equipment necessary to pursue a career in Real Estate Videography. The only question now is—where do you find customers? Thankfully, with a little creativity and elbow grease, you can attract clients from all sorts of different sources.
Do some research on your target audience
When it comes to starting a successful real estate videography business, one of the most important things you can do is research your target audience. By understanding who your ideal clients are and what they want, you’ll be able to tailor your services and marketing efforts to better attract them. So, how can you go about finding out more about your target audience?
Try conducting surveys or interviews with current or past real estate clients, as well as industry professionals such as realtors or property managers. You can also utilize online resources like market research reports and demographics data to gather insights into potential customers’ preferences, behaviors, and demographics.
In doing so, you’ll have a clearer understanding of who exactly will make up your customer base and how you can better serve their needs. This in turn will help you attract the right clients and grow your real estate videography business.
Create a marketing strategy that resonates with your target audience
When creating a marketing strategy for your real estate videography business, it is important to consider who your target audience is and how to best reach them. Are you targeting individual realtors, or larger real estate companies? What benefits does your business offer to these customers?
Once you have identified your target audience, think about what kinds of content will resonate with them. Is it promotional videos highlighting the success of past projects? Or educational materials explaining the value of professional video in real estate marketing?
Utilizing social media platforms, email lists, and networking events can be effective methods of reaching potential customers. By understanding who your target audience is and what kind of messaging they respond to, you can create a marketing strategy that effectively showcases the value of your real estate videography services.
Use social media to reach out to potential customers
As a videographer in the real estate industry, it’s important to expand your network and reach new potential clients. One easy and effective way to do this is through social media platforms.
Creating a professional profile on sites such as LinkedIn is a great place to start, as you can connect with other professionals in the field and share your services. Many realtors also have active presence on Instagram and Facebook, making them prime targets for outreach.
By sharing your past projects and client testimonials on these platforms, you can showcase the value of hiring a videographer for their listings. Don’t be afraid to reach out directly via messaging or comments – personal connections can go a long way in building business relationships.
So don’t underestimate the power of social media in seeking out new clients for your real estate videography business.
Attend real estate events and meet people in person
As a real estate videographer, networking can be key in attracting new customers. Attending events specifically geared towards the real estate industry, such as local MLS meetings or conferences, not only allows you to connect with potential clients but also keeps you up to date on the latest trends and technologies in the field. In addition to simply handing out business cards and introducing yourself, consider offering to teach a mini workshop on the value of incorporating video into listing materials or hosting a demonstration of your services at the event.
Of course, networking shouldn’t just happen at official events – keep an eye out for any social gatherings or parties that may bring together realtors and make sure to introduce yourself and your business there as well. Ultimately, making connections in person can go a long way in establishing trust and fostering meaningful relationships with potential clients.
