Start a Building Products Business: Your Complete Guide

If you’re an entrepreneur looking for a new business venture, you may want to consider starting a building products company. Building products are in high demand, and there is always a need for new and innovative products. Starting a building products business can be a challenge, but it is also an exciting and rewarding endeavor. With the right planning and execution, you can build a successful business that provides numerous benefits for both you and your customers. In this complete guide, we’ll cover everything you need to know about starting a building products business, from developing your product idea to marketing your business effectively. So if you’re ready to take the plunge into entrepreneurship, read on for all the information you need to get started.

Table of Contents

What is a Wholesale Building Products business?

A wholesale building products business sells building supplies, such as lumber, siding, roofing materials, and hardware, to building contractors and other companies in the building industry. They typically operate on a larger scale than retail building supply stores, selling bulk quantities at discounted prices. In some cases, these businesses may also provide construction services or install the building products they sell.

Wholesale building products businesses often have strong relationships with manufacturers and can offer specialized products not found at retail stores. Overall, they play an important role in supplying building materials for projects of all sizes.

Why would I want to start a Wholesale Building Products business?

Deciding to start a business is a big decision. There are many things to consider before taking the plunge, such as what type of business you want to start, how much money you’re willing to invest, and whether you have the time and energy to commit to making your new business a success.

If you’re thinking about starting a wholesale building products business, there are a few things you should know. First, wholesale businesses typically require a large upfront investment. You’ll need to purchase inventory from manufacturers or distributors, which can be costly. Second, wholesale businesses are often seasonal, so you’ll need to be prepared for slow times during the year when sales may be sluggish. Finally, wholesale businesses usually require a lot of time and effort to get off the ground; you’ll need to build relationships with potential customers and learn the ins and outs of the industry before you see any real results.

Despite these challenges, there are many reasons why starting a wholesale building products business can be a great decision. For one, the building materials industry is large and growing; according to the U.S. Census Bureau, sales of construction materials hit a record high of $1 trillion in 2018. Additionally, starting a wholesale business allows you to be your own boss and set your own hours. And if you’re successful, the profits can be significant.

If you’re considering starting a wholesale building products business, here are four things you should know about the industry:

There is a Growing demand for Building Products

The construction industry is booming, which is good news for those in the business of selling building materials. According to the U.S. Census Bureau, sales of construction materials hit a record high of $1 trillion in 2018.* This trend is expected to continue as the U.S. population continues to grow and more people move into homeownership. The demand for housing is only going to increase in the coming years, which means there will be an increased demand for all types of building materials—from lumber and drywall to nails and screws.

You’ll Need a Large Investment

Starting a wholesale building products business requires a significant upfront investment. You’ll need to purchase inventory from manufacturers or distributors, which can be costly. Additionally, you’ll need enough money saved up to cover your expenses during slow times; because wholesale businesses are often seasonal, sales can fluctuate greatly from month to month or even week to week.

You’ll Be Dealing With Seasonal Sales

Wholesale businesses are often seasonal; that means sales can fluctuate greatly at different times of year depending on customer demand. For example, demand for some exterior-related products like decking material and fencing will be highest in spring and summer when people are looking to spruce up their yards ahead of barbecue season. However, demand for interior-related products like flooring and paint will be highest in fall and winter when people are more likely (and have more free time) to tackle home improvement projects indoors. As such, it’s important that you have enough money saved up during slower times of year when sales might be sluggish so that you can keep your business afloat until demand picks back up again.

It Takes Time (and Effort) To Get Off The Ground

Starting any type of business takes time (and effort), but this is especially true for wholesale businesses since they require developing relationships with potential customers—something that takes time and patience. You’ll also need to learn about the various product lines offered by different manufacturers or distributors so that you can make informed recommendations to customers who might not know what they’re looking for themselves.

How do I start a Construction Building Products business?

The construction building products industry is booming. If you’ve been thinking about starting your own business in this space, now is the perfect time. But where do you start? In this section, we’ll walk you through everything you need to know to get your construction building products business up and running.

Create a business plan.

The next step is to create a detailed business plan. This document should include information about your company’s structure, marketing and sales strategies, financial projections, and more. Creating a comprehensive business plan will increase your chances of securing funding from investors and lenders, and it will also help you stay organized and on track as you get your business off the ground.

Assess the Market

Before you start any business, it’s important to assess the market. This means understanding who your potential customers are and what needs they have that your business can meet. For example, if you’re selling construction materials, are you targeting homebuilders or do-it-yourselfers? Once you know who your target market is, you can begin to craft your marketing strategy.

Register your business and obtain the necessary licenses and permits.

After you have created your business plan, the next step is to register your company with the state and obtain any necessary licenses and permits. This process can vary depending on where you are located, so it is important to research the requirements in your area. Once you have registered your company and obtained the necessary licenses, you are ready to start selling your products!

Decide on the products you want to sell.

One of the first steps in starting your own construction building products business is to decide on the products you want to sell. Do you want to sell tools? Lumber? Hardware? Paint? Make sure to choose products that you are passionate about and that there is a demand for in the market. Once you have decided on the products you want to sell, you need to source them from suppliers.

Develop a Marketing Plan

Now that you know who your target market is, it’s time to develop a marketing plan. This plan should lay out how you’re going to reach your potential customers and convert them into paying customers. What channels will you use to reach them? What type of messaging will you use? Answering these questions will help you develop a holistic marketing strategy that will guide your business as it grows.

Find a Manufacturer

If you’re selling physical products, one of the most important steps in starting your business is finding a manufacturer. This is the company that will produce the products you sell. It’s important to partner with a reputable manufacturer who can produce high-quality products at a competitive price point. Take your time with this step and be sure to visit multiple manufacturers before making a decision.

Create an eCommerce Store

In today’s digital world, it’s important to have an online presence for your business. The best way to do this is to create an eCommerce store. This will allow potential customers from all over the world to find and purchase your products with just a few clicks. Be sure to invest in a good eCommerce platform and make sure your store is optimized for search engine ranking so potential customers can easily find it.

Starting a construction building products business can be a lucrative and rewarding endeavor—but only if it’s done right. By taking the time to assess the market, develop a marketing plan, find a manufacturer, create an eCommerce store, and ship your products properly, you’ll set yourself up for success from day one!

How much does it cost to start a Wholesale Building Products business?

If you’re thinking about starting a wholesale building products business, you’re probably wondering how much it’s going to cost you. The answer, of course, is that it depends on a number of factors. In this section, we’ll break down some of the major costs associated with starting a successful wholesale building products business so that you can get a better idea of what you’re up against.


The first and most obvious cost associated with starting a wholesale building products business is inventory. You’ll need to have enough product on hand to meet customer demand, which means ordering products from manufacturers or distributors in bulk. Depending on the products you carry, this could cost anywhere from a few thousand dollars to tens of thousands of dollars.

Shipping and Handling

Another significant cost of starting a wholesale building products business is shipping and handling. Unless you have your own fleet of trucks or access to discounted rates through a third-party carrier, you’ll need to factor in the cost of shipping when pricing your products. This can add up quickly, especially if you’re shipping large or bulky items.


If you’re planning on operating your wholesale building products business out of a brick-and-mortar location, you’ll need to factor in the cost of rent. Retail space can be expensive, especially if you’re located in a busy commercial area. However, the good news is that you can often negotiation lower rent rates by signing a longer lease or by agreeing to certain terms and conditions set forth by the landlord.


Unless you plan on running your wholesale building products business entirely on your own, you’ll also need to factor in the cost of hiring employees. This includes everything from advertising open positions to offering competitive salaries and benefits packages. The good news is that there are plenty of ways to cut costs when it comes to hiring employees (e.g., using temp agencies orIndependent contractors).


Last but not least, don’t forget about the cost of insurance. Whether it’s property insurance for your brick-and-mortar location or liability insurance for your business as a whole, insurance is an essential part of protecting your investment—and something that should definitely be factored into your start-up costs.

Starting a wholesale building products business can be costly—but it doesn’t have to break the bank if you’re smart about it. By being aware of the major start-up costs associated with this type of business and taking steps to minimize those costs where possible, you can give yourself the best chance for success right from the start.

How do I find customers for my Construction Building Products business?

As an entrepreneur, one of the most important things you can do is to find customers for your business. This can be a challenge, especially if you are in a niche industry like construction building products. In this blog post, we will share some unique ways that you can find customers for your construction building products business.

Get involved in trade associations.

Did you know that belonging to a trade association can be one of the best ways to connect with potential customers for your construction building products business? These organizations provide opportunities for networking, education, and even partnership development. Many also offer their members access to events, trade shows, and directories where they can showcase their products and services to a targeted audience. Joining a trade association in your industry allows you to network with influential individuals and companies and stay current on industry trends and developments.

It can also give credibility to your business and demonstrate a commitment to professional growth. So don’t hesitate – start researching trade associations in your field and consider getting involved. You never know who you might meet or what opportunities may come your way.

Make a list of your target market’s pain points.

When identifying your target market, it’s important to consider their pain points in order to better meet their needs and attract potential customers. In the construction industry, some common pain points may include time constraints, budget limitations, maintenance issues, and safety concerns.

By offering products that address these challenges, builders and contractors may be more likely to choose your company over competitors. Additionally, you can use the information gathered about pain points to create targeted marketing campaigns and tailor your sales pitch.

Understanding the difficulties your customers face can position you as a solution provider rather than just another vendor. Keep in mind that your target market’s pain points may change over time, so regularly reassess and adjust accordingly to ensure continued success for your business.

Use LinkedIn to find prospects.

In the construction industry, networking is key for finding prospects and landing new customers. One great resource for doing this is LinkedIn, which allows you to search for individuals and companies in the building products industry. By joining relevant groups and participating in discussions, you can increase your visibility and make valuable connections.

You can also use LinkedIn’s advanced search filters to find potential customers based on their job titles, industries, location, and more. And don’t forget about reaching out to your current connections – they may have connections in your target market that they can introduce you to.

Using LinkedIn as part of your prospecting strategy can help you expand your network and find new customers for your construction building products business.

Stay up-to-date on industry news.

As a business owner in the construction industry, it is important to stay informed about developing trends and news in the field. By staying current on industry developments, you not only stay ahead of the competition but also have a better understanding of potential customers’ needs. In fact, following industry news can lead to new opportunities for selling your building products.

Pay attention to announcements about upcoming construction projects, as well as changes in local building regulations. You may spot a need for a certain type of product or find potential clients who are planning construction that aligns with your offerings. Staying up-to-date on industry news can ultimately help you find and secure new customers for your building products business.

Attend relevant conferences and trade shows.

When it comes to finding new clients for your construction building products business, attending relevant conferences and trade shows can be an excellent strategy.

These events bring together professionals in the industry, offering a chance to network and showcase your products to potential customers. Before selecting which events to attend, do your research and target those with a strong turnout of individuals who work in the specific sector that your products serve. During the event, actively seek out opportunities to connect with attendees, whether through scheduled meetings or impromptu conversations at booths or networking events.

Your participation in these events can also provide valuable insights into industry trends and emerging tech in the construction field. All in all, attending relevant conferences and trade shows can lead to lucrative connections for your business.

Get involved in your local community.

When looking for new customers for your construction building products business, don’t forget to engage with your local community. Attend meetings and events related to the construction industry and make connections with local builders and contractors.

Join local chambers of commerce or networking groups to meet potential customers and promote your products. Participate in community projects, such as building houses for a nonprofit organization, to showcase the quality of your materials while also giving back to the community.

Your involvement in the local community not only helps you find new customers, but also strengthens your reputation as a responsible and community-minded business. So don’t underestimate the value of getting involved in your community – it can lead to both personal satisfaction and business success.

Use social media to your advantage.

As a construction building products business, it’s important to connect with your target customer base and showcase your products in the most effective way possible.

One tool that can be incredibly helpful in this effort is social media. While platforms like Facebook and Instagram are often associated with personal use, they can also be great places to showcase your business offerings. Create a professional page on these sites and share photos and information about the products or services you offer. You can even go the extra mile by utilizing post boosting or advertising options to reach a targeted audience within your desired demographic.

Don’t forget about the power of hashtags – include relevant terms in your posts to increase the chance of potential customers finding your page through search results. Utilizing social media as a tool for connecting with customers can bring new opportunities for growth for your construction building products business.

Make use of search engine optimization (SEO).

Many small businesses, particularly in the construction industry, overlook the power of search engine optimization (SEO). By implementing SEO tactics, businesses can increase their visibility online and attract potential customers. For example, incorporating relevant keywords on a company’s website and blog can boost its ranking on search engines like Google. Additionally, promoting a strong online presence through social media platforms and online directories can draw attention to a business and its offerings.

As the internet continues to play a larger role in consumer behavior, developing an effective SEO strategy is crucial for attracting new customers in the construction building products industry. So don’t wait – start implementing SEO tactics today and watch as your business thrives online.

Content marketing is key.

If you’re in the construction building products industry, it’s important to recognize the value of content marketing in promoting your business. By creating and sharing valuable content with your audience, whether through a blog or social media, you can attract new customers and showcase your brand as a thought leader in the industry.

Consistent, high-quality content not only helps drive traffic to your website, but it also establishes trust and builds relationships with potential clients. Overall, investing in a strong content marketing strategy can have far-reaching benefits for your construction building products business.

Use Google AdWords and other pay-per-click (PPC) advertising platforms.

When it comes to reaching potential customers, many small business owners rely solely on word of mouth and traditional advertising methods. However, with the rise of digital marketing, there are now more options than ever before. One valuable tool for finding new customers is pay-per-click (PPC) advertising platforms, such as Google AdWords.

Through targeted keyword searches and ad placement, you can attract interested individuals who may not have otherwise discovered your construction building products. And because you only pay for the ads when someone clicks on them, it can often provide a cost-effective way to generate leads and drive traffic to your website. So consider adding PPC advertising to your marketing strategy and see how it can help boost sales for your business.

Traditional advertising still has its place.

When it comes to marketing for a construction building products business, many assume that traditional advertising methods are a thing of the past. However, these tried-and-true approaches can still play a crucial role in finding new customers. Direct mail campaigns targeting potential clients in your area can lead to increased sales, and print ads in industry publications can expand your reach to a targeted audience.

In addition, sponsoring events or hosting booths at trade shows can generate excitement and build personal connections with potential customers. While it’s important to stay current with digital marketing strategies, don’t discount the power of traditional advertising methods for bringing in new business.

Get creative with your marketing efforts!

When it comes to marketing for a construction building products business, it’s important to think outside the box. In addition to traditional methods such as trade shows and advertising in industry publications, consider targeting both individual homeowners and homebuilders.

Partner with local design firms or home improvement stores to host events where you can showcase your products in action. For individual customers, create content that highlights the unique features and benefits of using your products, such as energy efficiency or design flexibility. Utilize social media platforms like Instagram and Pinterest to showcase completed projects featuring your products. By getting creative with your marketing efforts, you’ll be able to reach a wider range of potential customers.

Network, network, network!

If you want to find new customers for your construction building products business, networking is one of the most effective strategies. By making connections in the industry, whether through events or online groups, you can get your brand’s name out there and build a strong referral network.

Plus, networking allows you to gather important information about current trends and customer needs, helping you stay ahead of the competition. Don’t underestimate the power of face-to-face interaction either; meeting with potential clients in person can be a great way to make a lasting impression and establish trust. So get out there and start networking – it could lead to some major opportunities for your business.

Make it easy for prospects to contact you.

Are you struggling to find new customers for your construction building products business? One easy solution is to make it easy for prospects to contact you. Encourage potential clients to reach out by prominently displaying your contact information on your website and social media pages. Make sure to also provide multiple avenues of communication, such as a phone number, email, and contact form.

To further streamline the process, consider using a customer relationship management system to track inquiries and follow up with leads in a timely manner. By improving accessibility and organization, you can effectively increase your chances of finding new customers for your business.

Follow up with your leads and prospects!

As a business in the construction industry, it’s crucial to make sure you’re consistently following up with leads and prospects. This can seem like a daunting task, but it’s necessary in order to find new customers.

It’s important to have a system in place for organizing and tracking your leads and prospects, as well as their contact information. Keep track of which ones you’ve contacted and how many times, so that you can follow up at appropriate intervals without overwhelming them.

Make sure to personalize your messaging to each lead or prospect, showing them that you value them as an individual rather than just another potential sale. Persistent follow-up can often result in converting leads and prospects into satisfied customers, leading to continued growth for your business.

These are just a few ideas to get you started on finding customers for your construction building products business. The most important thing is to be creative and consistent with your marketing efforts. Try out a few of these ideas and see which ones work best for you and your business. And don’t forget to follow up with your leads and prospects!

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.