Complete Guide to Opening a Bird Shop

So, you want to open a bird shop. You’re not alone – according to the American Pet Products Association, birds are the third most popular pet in the United States, behind dogs and cats. But starting a successful bird business is not as simple as just buying a bunch of cages and setting up shop. There’s a lot of planning, research, and legwork involved.

Fortunately, we’ve put together this complete guide to opening a bird shop. We’ll cover everything from finding the right location to stocking your shelves with the best products. So read on for everything you need to know about getting started in the world of selling feathered friends!

Table of Contents

What is a Bird Shop?

The bird shop business entails the sale and care of bird species, including but not limited to pet bird species such as parakeets and cockatiels, as well as bird supplies and bird food. An entrepreneur in this field must be knowledgeable about bird nutrition and behavior, as well as up-to-date on bird regulations and licensing requirements. In addition to selling birds and bird products, a bird shop may also offer services such as grooming, boarding, or bird training.

A successful bird shop must provide top-notch customer service and maintain a clean and welcoming environment for both birds and customers. This unique niche market offers opportunities for growth through the expansion of products and services offered, as well as through building strong relationships with regular customers.

Overall, the bird shop business is a rewarding option for an animal-loving entrepreneur.

Why would I want to open a Bird Shop?

There are a few key benefits to consider when opening a bird shop. First, bird ownership is on the rise. In 2018, the American Pet Products Association found that 15.4 million U.S. households owned a bird, up from 14.3 million in 2012. What’s more, 63% of bird owners said they were likely to purchase more products for their birds over the next 12 months. This indicates that there is strong demand for bird-related products and services.

Another big plus is that birds are relatively low-maintenance pets, which means they’re well-suited for busy lifestyles. Birds also have a long lifespan; for instance, parakeets can live up to 15 years, cockatiels can live up to 20 years, and macaws can live up to 50 years (or even longer). This means that once somebody owns a bird, they’re likely to keep it for many years—providing you with a loyal customer base.

Third, birds are relatively low-maintenance pets. They don’t require walking, feeding, or cleaning up after in the same way that dogs or cats do. This means that bird owners have more time and money to spend on purchasing bird-related products.

Of course, there are also some drawbacks to opening a bird shop. One of the biggest is that birds require specialized care that not every pet store is equipped to provide. As such, you’ll need to hire employees who are knowledgeable about birds and their needs—and these employees will need to be paid (which will eat into your profits).

What’s more, because birds require special care, they also tend to be more expensive than other kinds of pets. The cost of buying a bird can range from $50 for a budgie to $2,500 for an African grey parrot—and that’s just for the initial purchase price. You’ll also need to factor in the ongoing costs of food, toys, cage accessories, and vet care (which can be pricey since many vets don’t see as many birds as they do other kinds of animals).

Finally, birds have a long lifespan compared to other pets such as dogs and cats. The average lifespan of a parakeet is 10 years, while cockatiels and budgies can live up to 20 years. This means that once you establish a relationship with a bird owner, they are likely to be a customer for many years to come.

If you’re thinking about becoming an entrepreneur, opening a bird shop is a great option to consider. There is strong demand for bird-related products and services, birds are low-maintenance pets, and they have a long lifespan compared to other pets. Keep these things in mind as you evaluate whether starting a bird shop is the right business decision for you.

How do I start a Bird Shop?

Are you an animal lover looking to start your own business? If so, you may be wondering how to open a bird shop. This guide will walk you through the process of opening your very own bird shop, from picking the right location to stocking your shelves with the best products.

Define Your Niche

The first step to opening any successful retail business is defining your niche. What type of birds will you sell? Where will your birds come from? How will you differentiate your shop from other pet stores in the area? Answering these questions will help you develop a clear brand identity for your business.

Develop a Business Plan

After you’ve defined your niche, it’s time to start working on a business plan. This document will outline your shop’s goals, marketing strategy, financial projections, and more. Don’t worry if you’ve never written a business plan before—there are plenty of templates and resources available online to help you get started.

Choose the Right Location

A first step in starting any brick-and-mortar business is choosing the right location. When it comes to opening a bird shop, there are a few things you’ll want to keep in mind. First, you’ll want to choose a location with high foot traffic. A busy street or shopping center is ideal. Second, you’ll want to make sure your shop is easily accessible by public transportation. This will make it convenient for potential customers to get to your store. Finally, you’ll want to pick a location that’s affordable.

Stock Your Shelves

Now that you’ve found the perfect location for your shop, it’s time to start stocking your shelves! When it comes to birds, there are a few things you’ll need to have in stock, including food, water dishes, perches, and toys. You’ll also need cages of various sizes to accommodate different types of birds.

There are several good wholesale bird product distribution companies in the US to handle your needs. Here’s a few:

Hire a Qualified Staff

One of the most important aspects of running a successful bird shop is hiring a qualified staff. Your staff should be passionate about birds and have extensive knowledge about their care and feeding. They should also be able to answer any questions potential customers may have about purchasing and caring for a bird. Ready to start hiring? Check out our guide on how to find the best employees for your business!

Market Your Business

No matter how great your bird shop is, it won’t be successful unless people know it exists! There are plenty of marketing channels available to small businesses these days, so take advantage of as many as possible. Create social media accounts, design some eye-catching flyers, and add yourself to online directories like Google My Business and Yelp. The more people know about your shop, the more likely they are to visit and make a purchase.

Opening a bird shop may seem like a daunting task, but if you follow these five steps you’ll be well on your way to success! Define your niche, develop a business plan, choose the right location, stock your shelves with high-quality supplies, hire the right staff, and market your business using as many channels as possible—and soon enough you’ll have customers flocking (pun intended) through your doors!

How much does it cost to open a Bird Shop?

The bird retail industry is a multimillion-dollar enterprise in the United States. According to the National Pet Owners Survey, 68% of U.S. households own a pet, and of those, 15% own a bird. That’s approximately 10 million households!

If you’re an animal lover and have always dreamed of opening your own bird shop, now might be the time. But before you quit your day job and start ordering cages and seed, it’s important to understand the startup costs associated with this business venture.

The Average Startup Cost of a Bird Shop
Depending on the size and location of your shop, as well as the type of birds you plan to sell, the startup cost of a bird shop can range anywhere from $10,000 to $100,000. Of course, if you’re planning to open a large-scale bird emporium or franchise, you can expect to spend even more.

The biggest expense for most new businesses is commercial rental space, and a bird shop is no exception. Breed-specific boutiques or luxury pet stores that sell high-end birds may require expensive build-outs and top-of-the-line fixtures, which could increase your startup costs by thousands of dollars. However, if you’re planning to open a more modest operation—think mom-and-pop pet store or small neighborhood aviary—you may be able to find affordable retail space that doesn’t require extensive renovations.

In addition to rent, other significant expenses associated with opening a bird shop include:

  • Cages and supplies: Depending on the type of birds you plan to sell, you may need to invest in several large cages as well as feeders, perches, toys, and bedding material. A good rule of thumb is to budget $50-$100 per cage.
  • Birds: Of course, you can’t have a bird shop without birds! Depending on the type of birds you want to sell—parakeets or macaws—as well as their availability, you can expect to pay anywhere from $50-$1,000 per bird.
  • Point-of-sale systems: In order to run your business efficiently and process customer transactions quickly, you’ll need to invest in a reliable point-of-sale system with features like inventory management and marketing tools. You can expect to spend several hundred dollars on POS hardware and software.
  • Marketing and advertising: Last but not least, don’t forget to factor in the cost of marketing and advertising your new business! Whether you plan to distribute flyers in the local area or run ads in pet magazines or online directories, setting aside some money for marketing is essential for attracting new customers and growing your business.

Opening a bird shop can be a rewarding way to turn your passion for animals into a successful business venture. However, it’s important to understand the costs associated with this type of business so that you can make informed decisions about your startup budget. With careful planning and execution, opening a bird shop can be a lucrative endeavor!

How do I find customers for my Bird Shop?

Marketing your bird shop can be a daunting task, but it doesn’t have to be. There are a number of different ways to find customers for your business, and the best approach will vary depending on your particular business and target market. With a little bit of creativity and elbow grease, you can get the word out about your bird shop and start attracting customers in no time.


One great way to find customers for your bird shop is through online directories. Websites like Yelp and Google My Business list businesses in a wide variety of categories, making them easy for potential customers to find. Make sure your bird shop is listed in as many relevant directories as possible. You can also try partnering with other businesses in your area that complement your products and services. For example, if you sell bird feeders, partner with a local pet store or garden center. They can promote your products to their customers, and you can do the same for them.

Finding Bird Shop Customers Through Social Media

Another effective way to find customers is through targeted marketing campaigns. Facebook, Instagram, and other social media platforms allow you to target specific demographics with your ads. For example, you can target people in your city who have clicked on ads for pet stores in the past. Or, you can target people who have shown an interest in birds or birdwatching. By targeting potential customers who are already interested in what you’re selling, you’ll be more likely to convert them into actual paying customers.

There are a number of different ways to find customers for your bird shop. The best approach will vary depending on your particular business and target market. With a little bit of creativity and elbow grease, you can get the word out about your bird shop and start attracting customers in no time.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.