Baby and Child Photographer

Imagine a business you get to set your own hours. You constantly get to see joy on your customers’ faces as you unveil your product. Your customer base keeps growing as new babies are born. You have an investment under $10,000, but can easily make $500-$1,000 per customer.

One of the fastest ways to success in the world of photography is by starting your own baby and child photography business. A great children’s photographer is a sought after resource and one which can set his/her own schedule and make a great income. A childens photography business is lucrative because:

  • People spend a lot of money on their children. It is a very lucrative market!
  • The investment is low to start your youth photography business.
  • The customer base is constantly being renewed as new babies are born!
  • Great photographers receive a lot of referral business, reducing their marketing expenses.
  • There is endless variety in this business – you can shoot at a myriad of locations and with a wide range of poses and artistic techniques.
  • This business is very flexible – you can set your own hours as a childrens photographer.

With all of these benefits to becoming a child photographer, how do I get started?

What I Need to Get Started

Starting a photography business isn’t as easy as buying a camera and finding your first customer. There are a lot of things you should know and a lot of things you need to do to start your business.

1. Get to Know Your Camera

At a minimum, you should have a digital SLR camera such as the Canon Rebel XTi or the Nikon D80. A digital SLR is the standard for children’s photography as it provides flexibility, ease of on-location shooting, and the ability to easily edit and print photographs.

We recommend taking a class for your camera to get used to the variety of settings and shooting modes available. Additionally, we recommend taking a professional photography class to understand exposure, white balance, and how to properly frame shots. You do not want your customers to find out you are a novice with no expertise after the photoshoot begins!

2. Get Legal

Becoming a child photographer isn’t as easy as saying, “I’m a photographer.” You need to follow the proper steps necessary to become a legal business and adhere to the legal requirements of your state and community.

First, if you plan on using a business name, most states require you to file a “Doing Business As (DBA)” document to register your name. Additionally, if you plan on selling photographs yourself, you will need to file to receive a vendor’s license to pay state sales tax.

You may want to file a Limited Liability Company registration to protect yourself legally. This is performed with your state, usually the Secretary of State, and will provide you some legal protection.

Once you have filed as an LLC, open a bank account in your business name and make sure you keep your personal and business finances separate.

3. Practice, Practice, Practice

You may have heard “practice makes perfect” but we’re here to tell you this nugget of wisdom is wrong! Perfect practice makes perfect. You should find some families to practice photo shoots with so you can get used to lighting, how your camera works, and the difficulties with getting the perfect shot of a wiggly child.

4. Find Customers

The best method we have found to find customers is through word of mouth marketing. We have identified several families who know a lot of people and provided discounted photo shoots for their children. This has provided several new customers as they spread our business cards throughout their social network.

5. Provide Excellent Customer Service

Since word of mouth marketing is the most frequent method of finding new customers – it can also be your downfall. We always take care of our clients as best we can to make sure we have happy customers. This has resulted in numerous reorders and new clients as our customers are ecstatic about our service.

Starting a children’s photography business may seem like an easy proposition, but there are a lot of things you should do to prepare your business. Good luck!

Related Business Ideas