Mobile Billboard Advertising

Consumers are bombarded with advertising in every direction. The Internet and DVRs have provided ways for consumers to bypass traditional TV advertising and made many advertising campaigns ineffective. A Rotating Sign Advertising business provides a unique advertising medium that meets consumers at their own speed – on the streets of your local community.

Mobile billboards are dynamic advertising solutions to attract the attention of hundreds of thousands of drivers in your city. It provides an advertising medium for local and national businesses that consumers can’t simply “turn off” or skip.

Mobile rotating sign advertising is a fragmented and growing industry. You have an opportunity to truly get in on a business which is not present in many mid-sized cities across the United States and Canada. Additionally, many of the downsides of this business (high fuel and maintenance costs) is being mitigated with newer technologies and biofuels.

The Facts About Rotating Truck Advertising

The Transportation Advertising Council of America (TACA), a specialty group of the Outdoor Advertising Association of America, confirmed mobile billboard’s effectiveness in a recent study. The group analyzed product sales from static outdoor advertising compared to mobile rotating advertising and found that consumers recalled motion displays 94% of the time, versus only 43% of the time with static billboards. The study also found that 80% recalled the actual advertisements and that the motion advertising increased sales by 107%, versus 54% for static billboards.

The European Outdoor Advertising Association found that mobile billboards boost name recognition 15 times greater than any other form of advertising. A recent survey by the Outdoor Advertising Magazine found that 96% of respondents said mobile outdoor advertisements are more effective than traditional advertising.

All of the numbers point to launching a successful mobile advertising business, but where do you begin?

What You Need to Know

A mobile advertising company is capital intensive. You are required to purchased a retrofitted truck or van to serve up the advertising on the roads in your city. Additionally, with the price of fuel on the rise, your mobile advertising truck could cost you a lot of money in fuel costs. Your truck should be outfitted with a GPS tracking system and a website which displays the route and time your customer’s ad took through a city.

There are many companies who retrofit trucks into mobile advertising vehicles. Two examples of companies which you can purchase an advertising truck from are MotionAdz and Mobile Master Trucks.

Basic Business Plan

As a mobile billboard operator, you will be helping new and existing companies advertise their products and services. You will take an ad from the company or their advertising agency and place it in a rotating display in your mobile advertising vehicle.

You will typically drive the truck between 8 and 14 hours per day – focusing on busy areas during rush hour. Traffic patterns can often be discovered through your local or state Department of Transportion and through studies performed by advertisement measurement firms.

Cost Comparison

How Much Revenue Can I Earn in a Mobile Billboard Business?

Go Mobile Advertising, a company based in Seattle, charges these basic rates (subject to customization by the client):

Shared Routes: $1500 per week
Includes:
-GPS
-Driver
-Illumination
-Fuel
-Three Billboards

Shared Events: $200 per hour (6 hour minimum)
Includes:
-GPS
-Driver
-Illumination
-Fuel
-Three Billboards

Exclusive Events: $200 per hour (16 hour minimum)
Includes:
-GPS
-Driver
-Illumination
-Fuel
-Three Billboards

Total Go Plans: $30,000 per month (3 month minimum)
Includes:
-GPS
-Driver
-Illumination
-Mobile Showroom
-Street Team
-166 hours/month

You can use these rates as a guideline for how much money you could make.

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