Start a Coffee Shop

What You Need to Know:

As a coffee shop owner, you’ll wear multiple hats. You’ll be working as a marketing specialist, sales person, educator, barista and cashier, chef and baker, bus person, manager, purchasing specialist, and equipment mechanic—quite possibly all within the first hour of opening in the morning.

  • You are charged first and foremost with supplying high quality drinks on a consistent basis to your customers. You will need to rapidly fill an order for a 16 oz. cup of coffee, (two 20 oz. lattes, one soy with caramel and no whip cream, the other skim with coconut and extra whip), a dry cappuccino and a decaf mocha, all before that morning rush extends out the door.
  • You’ll need to keep a critical eye on all operations, ensuring that coffees don’t run low and that there’s an ample supply of beans in the grinder. You’ll need to keep coolers and display cases stocked, meaning that you had inventory and ordering all wrapped up on time.
  • If a customer has a problem with her drink, or if an employee messed up an order in the register, or if one of the machines goes down, or if the wi-fi doesn’t seem to work on a customer’s laptop, you’ll need to solve all of these problems quickly and efficiently.
  • Every day brings new marketing opportunities, and every day you must be a sales person as well as an educator, answering customer questions so you can better sell your product.
  • It is hard work, and it’s time consuming work, and it’s exhausting work.
  • You have the exceptional challenge, and reward, of keeping your customers happy.
  • As a coffee shop owner, your day-to-day job is to offer superior customer service, keep a clean business, stay organized and follow a plan, and be ever-vigilant for opportunities to improve.

Coffee Shop Details

Startup Cost: $15,000 – $50,000
Potential Earnings: $40,000 – $90,000 per year
Typical Income Per Transaction: $1.00 – $4.00
Advertising: Local flyers, newspaper, frequent shopper card, community magazine, campus postings
Equipment: Coffee brewing equipment, espresso machines
Home Business? No
Staff? Required due to long hours open and 7 day a week operation. Labor is typically low cost

How to Start a Coffee Shop GuideLearn how to open your coffee shop today with ExploreStartup’s Guide to Starting a Coffee Shop. Written by a business expert, Jay Andrews, this business startup guide has 130 pages of expert advice, real world tips, marketing expertise, advice for managing employees, sample templates and forms, and more.

At only $29.97, the Guide to Starting and Running a Coffee Shop is a book you can’t go without if you plan on opening your own coffee shop. Jay includes his advice as well as the advice of three successful coffee shop owners. Available for immediate electronic download, this information-packed ebook will pay for itself before you even open the doors to your new coffee shop. We offer a free sample on the product page for you to get a feel for all of the information you will receive. Learn More >>

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