Start a Home Staging Business

In the wild real estate market of just a few years ago, you didn’t have to do much to prepare your house for sale. You could basically do a good cleaning and sell your house quickly if it was in decent shape. Nowadays, with a more realistic real estate market – and a buyer’s market in most cities – it’s important to stage your home. Unfortunately, most people do not understand how to properly stage their home for sales success. This provides an opportuntiy for you.

Become a Home Stager

A home staging expert is a combination interior designer, color expert, sales professional, and counselor. You will wear many hats in a home staging business – your end goal is to get the maximum sales value for your client’s home.

How do you know if you would be good as a home stager? Answer these questions:

  1. Do you enjoy decorating your house?
  2. When you are visiting friends and family, are you constantly thinking of how you would design their house?
  3. Do you see a fabric and immediately think of the paint colors and furniture that would work well with it?
  4. If you walk into a room which isn’t purposed correctly (e.g. someone using their dining room as an office), do you imagine how you would use the room properly?
  5. Do you enjoy reading home decorating magazines and books?

The goal of the home staging is to stage the home in a way which appeals to the buyers. Once you place your home on the market, it is no longer your home, it now belongs to the home seekers and should be decorated and setup in the most appealing manner.

My wife and I recently sold our home and our dining room was purposed for everything but eating. We had kid’s toys, a computer amoire, a playpen, and an old parquet floor. To prepare for our house to be sold, we ripped up the parquet and put in hardwood floors, cleaned out all of the kids’ things and purchased an inexpensive table and chairs set. We hung up artwork we already owned and setup the table to look like a formal, modern dinner was about to be served. These changes contributed significantly to our house selling in 2 and 1/2 weeks. In Ohio. In February. In an awful real estate market. Right after the biggest blizzard in years. We went through and staged each room in the house and found success very quickly.

You can help other sellers find the same success through home staging.

What’s great about the home staging business is that it is low (to no) investment and you can start as soon as you want! You don’t need any formal training, but an eye for interior design is required. You can start the business and market your services to real estate agents and directly to home sellers.

Typically, a home stager is paid an hourly fee to help design and setup the house for sale. Most of the time, you can repurpose existing furniture, artwork, and decorations for the staging process and the home seller does not have to outlay a significant investment. For higher end homes, most realtors will pay your fee as a part of the home selling process.

Help sellers create a picture perfect look for their house and help buyers see themselves living there.

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